HelloFresh
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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HEHelloFresh
Senior CRM Strategy Manager - Reactivations(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Reactivating cancelled customers through personalized, data-driven journeys across email, push, SMS, and call centers. 5+ years in CRM or lifecycle marketing required. Berlin relocation support, hybrid work, and HelloFresh discounts.
Requirements
- 5+ years in marketing role
- Focus on CRM, lifecycle marketing, customer journey design, or audience segmentation
- Preferably working with subscription business models
- Design and execute customer journey strategies
- Own business targets across markets
- Monitor performance, identify gaps, and drive initiatives
- Deep understanding of CRM performance metrics
- Experience with A/B testing, segmentation, and continuous optimization
- Proven success working with creative, analytics, operations, and brand teams
- Translate strategy into clear recommendations
- Sharp eye for compelling visuals and copy
- Partner with creative teams to build resonant communication
- Openness to leveraging automations, Machine Learning, and AI
- Prior experience with technical teams in automation, ML, AI is a plus
Tasks
- Reestablish relationships with cancelled customers
- Create personalized, data-driven customer journeys
- Develop communication strategies for various segments
- Define channel use for Email, Push Notifications, SMS, Direct Mail, Call Centre
- Manage markets to meet Business Plan targets
- Monitor Conversion, spend, and CVA performance
- Identify and plan incremental initiatives
- Optimize Click-Through Rates, Conversion Rates, profitability
- Refine customer journey effectiveness using data insights
- Design and execute A/B testing strategies
- Improve messaging, timing, and offers
- Collaborate with Creative, Product Marketing, Marketing Analytics, CRM Operations, local teams
- Align strategies and measure performance
- Develop tailored creative materials
- Ensure communication delivers product value
- Partner with teams on Automations, Machine Learning, AI
- Share insights for efficiency and personalization improvements
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- Machine Learning
- AI
Benefits
Retirement Plans
- Subsidized Pension Scheme
Other Benefits
- Berlin relocation support
- Access to HelloFresh Academy
Flexible Working
- Hybrid working model
Corporate Discounts
- Discounts on weekly HelloFresh box
Free or Subsidized Food
- Office meal discounts
Learning & Development
- Annual learning & development budget
- German language learning budget
Mental Health Support
- Mental health support
- Wellbeing platforms (Headspace, Spill)
Parking & Commuter Benefits
- Transportation perks
Family Support
- Working-parent-friendly benefits
Healthcare & Fitness
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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HEHelloFresh
Senior CRM Strategy Manager - Reactivations(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Reactivating cancelled customers through personalized, data-driven journeys across email, push, SMS, and call centers. 5+ years in CRM or lifecycle marketing required. Berlin relocation support, hybrid work, and HelloFresh discounts.
Requirements
- 5+ years in marketing role
- Focus on CRM, lifecycle marketing, customer journey design, or audience segmentation
- Preferably working with subscription business models
- Design and execute customer journey strategies
- Own business targets across markets
- Monitor performance, identify gaps, and drive initiatives
- Deep understanding of CRM performance metrics
- Experience with A/B testing, segmentation, and continuous optimization
- Proven success working with creative, analytics, operations, and brand teams
- Translate strategy into clear recommendations
- Sharp eye for compelling visuals and copy
- Partner with creative teams to build resonant communication
- Openness to leveraging automations, Machine Learning, and AI
- Prior experience with technical teams in automation, ML, AI is a plus
Tasks
- Reestablish relationships with cancelled customers
- Create personalized, data-driven customer journeys
- Develop communication strategies for various segments
- Define channel use for Email, Push Notifications, SMS, Direct Mail, Call Centre
- Manage markets to meet Business Plan targets
- Monitor Conversion, spend, and CVA performance
- Identify and plan incremental initiatives
- Optimize Click-Through Rates, Conversion Rates, profitability
- Refine customer journey effectiveness using data insights
- Design and execute A/B testing strategies
- Improve messaging, timing, and offers
- Collaborate with Creative, Product Marketing, Marketing Analytics, CRM Operations, local teams
- Align strategies and measure performance
- Develop tailored creative materials
- Ensure communication delivers product value
- Partner with teams on Automations, Machine Learning, AI
- Share insights for efficiency and personalization improvements
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- Machine Learning
- AI
Benefits
Retirement Plans
- Subsidized Pension Scheme
Other Benefits
- Berlin relocation support
- Access to HelloFresh Academy
Flexible Working
- Hybrid working model
Corporate Discounts
- Discounts on weekly HelloFresh box
Free or Subsidized Food
- Office meal discounts
Learning & Development
- Annual learning & development budget
- German language learning budget
Mental Health Support
- Mental health support
- Wellbeing platforms (Headspace, Spill)
Parking & Commuter Benefits
- Transportation perks
Family Support
- Working-parent-friendly benefits
Healthcare & Fitness
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
HelloFresh
Industry
Food
Description
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Not a perfect match?
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