HelloFresh
Senior CRM Strategy Manager - Reactivations(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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HEHelloFresh
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Data Science
Nejo AI Summary
Global CRM strategy for leads and prospects, scaling data-driven personalization. 7+ years CRM or digital marketing experience required. Berlin relocation support, annual learning budget.
Requirements
- 7+ years CRM, lifecycle, or digital marketing experience
- Strong track record scaling prospect/lead nurture programmes
- Deep expertise strategic prospect lifecycle marketing
- Proven mobile channel expertise
- Hands-on SMS, Push Notifications, WhatsApp, or in-app messaging campaigns
- Experience collaborating with Product and UX teams
- Experience partnering with Creative teams
- Proficiency with CRM platforms
- Proficiency with data tools
- Proficiency with CDP tools
- Strong analytical skills
- Data driven mindset
- Confidence building/interpreting performance reports
- Confidence extracting customer-insights
- Confidence in decision making
- Excellent stakeholder management skills
- Excellent communication skills (in English)
- Globally collaborative approach
- Familiarity with generative AI in marketing contexts
- Desire to make HelloFresh better
- Diverse experiences
Tasks
- Shape global CRM engagement and conversion strategies
- Lead as the global expert in prospect lifecycle marketing
- Define and own end-to-end CRM strategy for leads and prospects
- Develop and scale data-driven segmentation and personalization
- Create and manage global acquisition and nurture roadmaps
- Evolving mobile channel strategy (SMS, WhatsApp, push, in-app)
- Stay ahead of platform developments and define best practices
- Partner with Brand and Creative teams for campaign development
- Integrate generative AI for high-quality, consistent messaging
- Track and optimize key CRM performance metrics (CTR, conversion rate, opt-in/opt-out, pipeline impact, ROI)
- Design and lead A/B and multivariate testing programs
- Present strategy and performance insights to senior stakeholders
- Ensure cross-market alignment and execution excellence
- Collaborate with Analytics, CRM Operations, Product, Pricing, and Brand teams
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- SMS
- Push Notifications
- in-app messaging
- Salesforce Marketing Cloud
- Iterable
- Adobe
- SQL
- Google Analytics
- Tableau
- CDP
- generative AI
Benefits
Retirement Plans
- Subsidized pension scheme
Other Benefits
- Berlin relocation support
- Access to HelloFresh Academy
Corporate Discounts
- Exclusive discounts on weekly boxes and office meals
Learning & Development
- Annual learning & development budget
- German language learning budget
Mental Health Support
- Mental health support
- Wellbeing platforms access
Parking & Commuter Benefits
- Transportation perks
Family Support
- Working-parent-friendly benefits
Healthcare & Fitness
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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HEHelloFresh
CRM Marketing Lead (Leads & Prospects)(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Data Science
Nejo AI Summary
Global CRM strategy for leads and prospects, scaling data-driven personalization. 7+ years CRM or digital marketing experience required. Berlin relocation support, annual learning budget.
Requirements
- 7+ years CRM, lifecycle, or digital marketing experience
- Strong track record scaling prospect/lead nurture programmes
- Deep expertise strategic prospect lifecycle marketing
- Proven mobile channel expertise
- Hands-on SMS, Push Notifications, WhatsApp, or in-app messaging campaigns
- Experience collaborating with Product and UX teams
- Experience partnering with Creative teams
- Proficiency with CRM platforms
- Proficiency with data tools
- Proficiency with CDP tools
- Strong analytical skills
- Data driven mindset
- Confidence building/interpreting performance reports
- Confidence extracting customer-insights
- Confidence in decision making
- Excellent stakeholder management skills
- Excellent communication skills (in English)
- Globally collaborative approach
- Familiarity with generative AI in marketing contexts
- Desire to make HelloFresh better
- Diverse experiences
Tasks
- Shape global CRM engagement and conversion strategies
- Lead as the global expert in prospect lifecycle marketing
- Define and own end-to-end CRM strategy for leads and prospects
- Develop and scale data-driven segmentation and personalization
- Create and manage global acquisition and nurture roadmaps
- Evolving mobile channel strategy (SMS, WhatsApp, push, in-app)
- Stay ahead of platform developments and define best practices
- Partner with Brand and Creative teams for campaign development
- Integrate generative AI for high-quality, consistent messaging
- Track and optimize key CRM performance metrics (CTR, conversion rate, opt-in/opt-out, pipeline impact, ROI)
- Design and lead A/B and multivariate testing programs
- Present strategy and performance insights to senior stakeholders
- Ensure cross-market alignment and execution excellence
- Collaborate with Analytics, CRM Operations, Product, Pricing, and Brand teams
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- SMS
- Push Notifications
- in-app messaging
- Salesforce Marketing Cloud
- Iterable
- Adobe
- SQL
- Google Analytics
- Tableau
- CDP
- generative AI
Benefits
Retirement Plans
- Subsidized pension scheme
Other Benefits
- Berlin relocation support
- Access to HelloFresh Academy
Corporate Discounts
- Exclusive discounts on weekly boxes and office meals
Learning & Development
- Annual learning & development budget
- German language learning budget
Mental Health Support
- Mental health support
- Wellbeing platforms access
Parking & Commuter Benefits
- Transportation perks
Family Support
- Working-parent-friendly benefits
Healthcare & Fitness
- 24/7 gym access
Workation & Sabbatical
- Sabbatical leave options
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
HelloFresh
Industry
Marketing
Description
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Not a perfect match?
- HelloFresh
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