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ALAlmedia

Senior CRM Marketing Manager(m/w/x)

Berlin
Full-timeOn-siteSenior

Leading end-to-end Braze migration and scalable CRM technical workflow design for a user-rewarding marketing platform. Deep, hands-on Braze experience with Canvas, Liquid scripting, and Connected Content required. Company equity, transport subsidy, and daily meals provided.

Requirements

  • Deep, hands-on Braze experience (Canvas, Liquid scripting, Connected Content, Audience orchestration)
  • Strong CRM architecture understanding
  • Ability to read API documentation
  • Ability to communicate with backend engineers on events and user schemas
  • Ideal CRM migration experience, understanding IP warming, data mapping, legacy cleanup pitfalls
  • Analytical mindset, proficiency in data-driven problem solving
  • Enjoyment of untangling complex data issues
  • Ability to translate business requirements into technical tickets
  • Extreme ownership, pride in clean setup
  • Attention to naming conventions and API efficiency
  • High-velocity problem-solving skills
  • Ability to thrive in fast-paced environment
  • Ability to balance long-term roadmap with immediate needs

Tasks

  • Lead end-to-end Braze migration
  • Design data infrastructure
  • Design scalable CRM technical workflows
  • Coordinate with Marketing, Data, and Engineering teams
  • Architect Braze platform transition
  • Determine migration scope
  • Identify systems for sunsetting
  • Rebuild complex lifecycle journeys (activation, retention, reactivation)
  • Lead CRM data flow strategy
  • Define custom attributes, events, API triggers
  • Ensure seamless Braze data mapping
  • Oversee daily CRM technical health
  • Set up sophisticated campaigns
  • Perform rigorous quality assurance (QA)
  • Troubleshoot technical debt and data issues
  • Manage IP warming and sender reputation
  • Monitor daily deliverability metrics
  • Optimize infrastructure for maximum reach
  • Build A/B and multivariate testing framework
  • Translate performance data into experiments

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Braze
  • Canvas
  • Liquid scripting
  • Connected Content

Benefits

Competitive Pay

  • Company equity

Modern Office

  • Modern office

Public Transport Subsidies

  • Transport subsidy

Free or Subsidized Food

  • Breakfasts and lunches

Learning & Development

  • Language learning

Healthcare & Fitness

  • Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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