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GEGetYourGuide

Product Marketing Manager(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Multi-channel engagement strategies for travel experience creators, translating community feedback to product features at a global travel marketplace. Experience developing engagement strategies for online communities and CRM campaign execution required. Annual personal growth budget, 30-day work from anywhere.

Requirements

  • 3-5 years experience in product, lifecycle, or creator marketing
  • Experience developing engagement strategies for online communities
  • Experience planning and executing CRM campaigns
  • Strong analytical mindset and data interpretation skills
  • Excellent project and stakeholder management skills
  • Collaboration with Product and Tech teams
  • Knowledge of Instagram, TikTok, and YouTube
  • Experience in creator economy or influencer marketing
  • Track record of audience segmentation
  • Development and optimization of value propositions

Tasks

  • Define value propositions for various creator segments
  • Design multi-channel engagement strategies across CRM and social
  • Execute lifecycle campaigns to improve creator conversion rates
  • Create campaigns highlighting community benefits and success stories
  • Translate community feedback into product features and content
  • Collaborate with product teams on feature development
  • Steer the community communication and channel strategy
  • Develop educational guides, tutorials, and newsletters
  • Report on community metrics like LTV and retention
  • Use data insights to refine targeting and strategies
  • Optimize campaign performance to boost engagement

Work Experience

  • 3 - 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Braze
  • HubSpot
  • CRM solutions
  • Instagram
  • TikTok
  • YouTube

Benefits

Flexible Working

  • Hybrid working approach

Additional Allowances

  • Annual personal growth budget

Mentorship & Coaching

  • Mentorship programs

Workation & Sabbatical

  • 30-day work from anywhere

Team Events

  • Quarterly team events
  • Yearly company-wide events

Public Transport Subsidies

  • Monthly transportation budget

Healthcare & Fitness

  • Monthly fitness budget
  • Health and wellness benefits

Corporate Discounts

  • GetYourGuide activity discounts

Learning & Development

  • Language reimbursement program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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