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Performance & Digital Activation Manager(m/w/x)
Executing digital media plans for consumer air care, laundry, surface, and pest products. 3+ years in media agency or FMCG, with DV360 familiarity, required. Parental benefits, global share plans, and short-term incentives.
Requirements
- 3+ years experience in media agency, digital economy, or FMCG
- Fluency in English
- Familiarity with DV360
- Knowledge of digital trends, innovations, best practices
- Profound knowledge of digital market, budget, planning, buying, research
- Awareness of digital effectiveness KPIs and success model adaptation
- Solid understanding of research tools
- Ability to balance strategic and detailed work
- Strong organization skills and attention to detail
- Superior knowledge of digital tools (Ad Serving, Ad Verification, Ad Tracking, Google Analytics)
- Ability to work under pressure, independently
- Logical, excellent quantitative and analytical skills
- Organized and highly numerate
- Results-oriented and entrepreneurial mindset
- Impact-driven prioritization
- Data analysis and report building skills with reporting tools
- Passion for data and detailed accuracy
- Self-motivation and cross-level collaboration skills
- Enjoyment of problem solving and impactful insights
- Ambition and willingness to take responsibility
- Fluency in German
- Additional digital certificates or qualifications
- Bachelor’s or Master’s degree in marketing, Media Management, or Digital Communication
Tasks
- Analyze campaign data
- Uncover performance insights
- Translate results into strategic actions
- Elevate ROI for DACH & Nordics brands
- Execute digital media plans to meet objectives
- Advise on digital channel mix
- Design customer journeys by touchpoint
- Localize digital measurement methodology
- Implement measurement against marketing funnel KPIs
- Drive data visualization
- Facilitate access to campaign insights
- Translate communication objectives into media and conversion KPIs
- Maximize 1st, 2nd, and 3rd party data use
- Build targeted audience segments (web analytics, CRM)
- Ensure technical tracking setup
- Monitor daily creative message performance
- Monitor daily audience and touchpoint performance
- Monitor daily content and retargeting performance
- Monitor daily frequency caps and viewability
- Advise on ongoing campaign optimizations
- Develop performance dashboards
- Maintain performance dashboards
- Collaborate with media agency and content creators
- Identify factors driving campaign KPI performance
- Communicate data insights to non-technical teams
- Present findings to diverse stakeholders
- Provide data to business insights team
- Improve performance of digital activations
- Distill best practices and insights
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- DV360
- Ad Serving
- Ad Verification
- Ad Tracking
- Google Analytics
Benefits
Generous Parental Leave
- Parental benefits
Mental Health Support
- Employee Assistance Program
Other Benefits
- Life insurance
Competitive Pay
- Global share plans
Bonuses & Incentives
- Short-term incentives
Not a perfect match?
- ReckittFull-timeOn-siteExperiencedHeidelberg
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Performance & Digital Activation Manager(m/w/x)
Executing digital media plans for consumer air care, laundry, surface, and pest products. 3+ years in media agency or FMCG, with DV360 familiarity, required. Parental benefits, global share plans, and short-term incentives.
Requirements
- 3+ years experience in media agency, digital economy, or FMCG
- Fluency in English
- Familiarity with DV360
- Knowledge of digital trends, innovations, best practices
- Profound knowledge of digital market, budget, planning, buying, research
- Awareness of digital effectiveness KPIs and success model adaptation
- Solid understanding of research tools
- Ability to balance strategic and detailed work
- Strong organization skills and attention to detail
- Superior knowledge of digital tools (Ad Serving, Ad Verification, Ad Tracking, Google Analytics)
- Ability to work under pressure, independently
- Logical, excellent quantitative and analytical skills
- Organized and highly numerate
- Results-oriented and entrepreneurial mindset
- Impact-driven prioritization
- Data analysis and report building skills with reporting tools
- Passion for data and detailed accuracy
- Self-motivation and cross-level collaboration skills
- Enjoyment of problem solving and impactful insights
- Ambition and willingness to take responsibility
- Fluency in German
- Additional digital certificates or qualifications
- Bachelor’s or Master’s degree in marketing, Media Management, or Digital Communication
Tasks
- Analyze campaign data
- Uncover performance insights
- Translate results into strategic actions
- Elevate ROI for DACH & Nordics brands
- Execute digital media plans to meet objectives
- Advise on digital channel mix
- Design customer journeys by touchpoint
- Localize digital measurement methodology
- Implement measurement against marketing funnel KPIs
- Drive data visualization
- Facilitate access to campaign insights
- Translate communication objectives into media and conversion KPIs
- Maximize 1st, 2nd, and 3rd party data use
- Build targeted audience segments (web analytics, CRM)
- Ensure technical tracking setup
- Monitor daily creative message performance
- Monitor daily audience and touchpoint performance
- Monitor daily content and retargeting performance
- Monitor daily frequency caps and viewability
- Advise on ongoing campaign optimizations
- Develop performance dashboards
- Maintain performance dashboards
- Collaborate with media agency and content creators
- Identify factors driving campaign KPI performance
- Communicate data insights to non-technical teams
- Present findings to diverse stakeholders
- Provide data to business insights team
- Improve performance of digital activations
- Distill best practices and insights
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- DV360
- Ad Serving
- Ad Verification
- Ad Tracking
- Google Analytics
Benefits
Generous Parental Leave
- Parental benefits
Mental Health Support
- Employee Assistance Program
Other Benefits
- Life insurance
Competitive Pay
- Global share plans
Bonuses & Incentives
- Short-term incentives
About the Company
Reckitt
Industry
Marketing
Description
The company is focused on delivering high-quality air care, laundry, surface, and pest products for consumers.
Not a perfect match?
- Reckitt
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