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REReckitt

Performance & Digital Activation Manager(m/w/x)

Heidelberg
Full-timeOn-siteExperienced

Executing digital media plans for consumer air care, laundry, surface, and pest products. 3+ years in media agency or FMCG, with DV360 familiarity, required. Parental benefits, global share plans, and short-term incentives.

Requirements

  • 3+ years experience in media agency, digital economy, or FMCG
  • Fluency in English
  • Familiarity with DV360
  • Knowledge of digital trends, innovations, best practices
  • Profound knowledge of digital market, budget, planning, buying, research
  • Awareness of digital effectiveness KPIs and success model adaptation
  • Solid understanding of research tools
  • Ability to balance strategic and detailed work
  • Strong organization skills and attention to detail
  • Superior knowledge of digital tools (Ad Serving, Ad Verification, Ad Tracking, Google Analytics)
  • Ability to work under pressure, independently
  • Logical, excellent quantitative and analytical skills
  • Organized and highly numerate
  • Results-oriented and entrepreneurial mindset
  • Impact-driven prioritization
  • Data analysis and report building skills with reporting tools
  • Passion for data and detailed accuracy
  • Self-motivation and cross-level collaboration skills
  • Enjoyment of problem solving and impactful insights
  • Ambition and willingness to take responsibility
  • Fluency in German
  • Additional digital certificates or qualifications
  • Bachelor’s or Master’s degree in marketing, Media Management, or Digital Communication

Tasks

  • Analyze campaign data
  • Uncover performance insights
  • Translate results into strategic actions
  • Elevate ROI for DACH & Nordics brands
  • Execute digital media plans to meet objectives
  • Advise on digital channel mix
  • Design customer journeys by touchpoint
  • Localize digital measurement methodology
  • Implement measurement against marketing funnel KPIs
  • Drive data visualization
  • Facilitate access to campaign insights
  • Translate communication objectives into media and conversion KPIs
  • Maximize 1st, 2nd, and 3rd party data use
  • Build targeted audience segments (web analytics, CRM)
  • Ensure technical tracking setup
  • Monitor daily creative message performance
  • Monitor daily audience and touchpoint performance
  • Monitor daily content and retargeting performance
  • Monitor daily frequency caps and viewability
  • Advise on ongoing campaign optimizations
  • Develop performance dashboards
  • Maintain performance dashboards
  • Collaborate with media agency and content creators
  • Identify factors driving campaign KPI performance
  • Communicate data insights to non-technical teams
  • Present findings to diverse stakeholders
  • Provide data to business insights team
  • Improve performance of digital activations
  • Distill best practices and insights

Work Experience

  • 3 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent

Tools & Technologies

  • DV360
  • Ad Serving
  • Ad Verification
  • Ad Tracking
  • Google Analytics

Benefits

Generous Parental Leave

  • Parental benefits

Mental Health Support

  • Employee Assistance Program

Other Benefits

  • Life insurance

Competitive Pay

  • Global share plans

Bonuses & Incentives

  • Short-term incentives
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Reckitt and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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