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VIVileda Gesellschaft mit beschränkter Haftung

Senior Marketing Manager(m/w/x)

Weinheim
Full-timeOn-siteManagement

Leading a local team for B2B marketing in the professional cleaning industry, tracking KPIs for market share. 5+ years B2B marketing experience, including 2+ years leadership in the professional cleaning industry, required. Collaboration with global teams, managing vendors and agencies.

Requirements

  • Degree in Business Administration, Marketing, or related field
  • 5+ years experience in B2B Marketing, ideally in the Professional Cleaning Industry
  • 2+ years in leadership, including coaching, team development, and managing vendors/agencies
  • Proven expertise in Digital Marketing, Media Management, SEO and social media strategies
  • Strong skills in market analysis, KPI management and proficiency in Excel and SAP
  • High initiative, resilience and ability to thrive in dynamic environments
  • Fluent English and German; additional languages are a plus
  • Excellent communication, presentation, and stakeholder management skills in cross-functional teams

Tasks

  • Lead and develop the local marketing team
  • Monitor market trends and customer needs
  • Provide insights for regional and global teams
  • Ensure successful implementation of country marketing plans
  • Track KPIs for market share and brand awareness
  • Act as a brand ambassador for positioning and communication strategy
  • Define strategic directions for product and digital marketing
  • Collaborate with the management team on go-to-market strategies
  • Oversee marketing activities and product portfolio management
  • Lead key projects like the digital customer journey
  • Manage the local A&P budget
  • Maximize ROI for assigned brands and product categories

Work Experience

  • 5 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent

Tools & Technologies

  • Excel
  • SAP
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Vileda Gesellschaft mit beschränkter Haftung and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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