Almedia
Senior CRM Marketing Manager(m/w/x)
Full-timeOn-siteSenior
Berlin
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Scaling end-to-end customer lifecycle for clean K-Beauty innovations. Extensive CRM and high-growth e-commerce experience required. Employee discounts and Urban Sports membership.
Requirements
- Extensive CRM, lifecycle, retention or loyalty experience
- High-growth e-commerce or omnichannel business experience
- Consumer or beauty industry experience (strong plus)
- Proven hands-on leadership of large-scale email, SMS, WhatsApp programs
- Strong track record building CRM as revenue/LTV driver
- Deep understanding of segmentation, personalization, customer journeys
- Lifecycle strategy including AI-driven approaches
- Proven experience driving automation and cohort-based strategies
- Advanced personalization at scale experience
- Confident ownership of key CRM and retention metrics
- Highly analytical and structured approach
- Strong experience in testing and optimisation
- Cohort-based analysis experience
- Experienced in leading and scaling international CRM teams
- Excellent communicator
- Strong cross-functional collaboration skills
- Hands-on experience with CRM and analytics tools
- Deep, hands-on experience with Klaviyo (strong plus)
- Klaviyo complex lifecycle setups experience (strong plus)
- Klaviyo AI-driven segmentation experience (strong plus)
- Klaviyo experimentation at scale experience (strong plus)
- US market experience (strong plus)
Tasks
- Own and scale the end-to-end customer lifecycle
- Maximize LTV, retention, loyalty, and incremental revenue
- Position CRM as a strategic growth engine
- Build long-term customer value
- Own CRM, retention, loyalty, subscriptions, and lifecycle marketing
- Ensure seamless transition from first purchase to sustained engagement
- Drive repeat purchase and brand advocacy
- Own global CRM strategy across the full customer lifecycle
- Position CRM as a core growth and margin lever
- Drive retention, loyalty, and repeat purchase
- Increase customer lifetime value
- Reduce dependency on paid acquisition
- Lead global CRM execution across email, text, and WhatsApp
- Implement best-in-class segmentation, personalization, and experimentation
- Drive AI-powered personalization efforts across CRM
- Increase relevance through advanced segmentation and cohort building
- Utilize predictive logic and automation
- Build and scale lifecycle programs
- Develop onboarding and post-purchase programs
- Create replenishment, cross-sell, loyalty, and win-back programs
- Reduce churn and increase purchase frequency
- Establish clear ownership of retention and CRM performance
- Implement testing frameworks and cohort analysis
- Measure incrementality and reporting
- Own and evolve loyalty strategies
- Drive long-term engagement beyond discounts
- Support expansion into omnichannel and retail contexts
- Partner with Performance Marketing, Brand, Product, Analytics, and Customer Care
- Ensure CRM is embedded in the growth engine
- Build, lead, and develop a high-performing global CRM team
- Set clear standards, ownership, and ways of working
- Champion a customer-first mindset across the organization
- Ground initiatives in data, empathy, and commercial impact
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- Basque – Basic
Tools & Technologies
- CRM
- SMS
- GA4
- Klaviyo
Benefits
Corporate Discounts
- Employee discounts
Healthcare & Fitness
- Urban Sports membership
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yepoda and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Scaling end-to-end customer lifecycle for clean K-Beauty innovations. Extensive CRM and high-growth e-commerce experience required. Employee discounts and Urban Sports membership.
Requirements
- Extensive CRM, lifecycle, retention or loyalty experience
- High-growth e-commerce or omnichannel business experience
- Consumer or beauty industry experience (strong plus)
- Proven hands-on leadership of large-scale email, SMS, WhatsApp programs
- Strong track record building CRM as revenue/LTV driver
- Deep understanding of segmentation, personalization, customer journeys
- Lifecycle strategy including AI-driven approaches
- Proven experience driving automation and cohort-based strategies
- Advanced personalization at scale experience
- Confident ownership of key CRM and retention metrics
- Highly analytical and structured approach
- Strong experience in testing and optimisation
- Cohort-based analysis experience
- Experienced in leading and scaling international CRM teams
- Excellent communicator
- Strong cross-functional collaboration skills
- Hands-on experience with CRM and analytics tools
- Deep, hands-on experience with Klaviyo (strong plus)
- Klaviyo complex lifecycle setups experience (strong plus)
- Klaviyo AI-driven segmentation experience (strong plus)
- Klaviyo experimentation at scale experience (strong plus)
- US market experience (strong plus)
Tasks
- Own and scale the end-to-end customer lifecycle
- Maximize LTV, retention, loyalty, and incremental revenue
- Position CRM as a strategic growth engine
- Build long-term customer value
- Own CRM, retention, loyalty, subscriptions, and lifecycle marketing
- Ensure seamless transition from first purchase to sustained engagement
- Drive repeat purchase and brand advocacy
- Own global CRM strategy across the full customer lifecycle
- Position CRM as a core growth and margin lever
- Drive retention, loyalty, and repeat purchase
- Increase customer lifetime value
- Reduce dependency on paid acquisition
- Lead global CRM execution across email, text, and WhatsApp
- Implement best-in-class segmentation, personalization, and experimentation
- Drive AI-powered personalization efforts across CRM
- Increase relevance through advanced segmentation and cohort building
- Utilize predictive logic and automation
- Build and scale lifecycle programs
- Develop onboarding and post-purchase programs
- Create replenishment, cross-sell, loyalty, and win-back programs
- Reduce churn and increase purchase frequency
- Establish clear ownership of retention and CRM performance
- Implement testing frameworks and cohort analysis
- Measure incrementality and reporting
- Own and evolve loyalty strategies
- Drive long-term engagement beyond discounts
- Support expansion into omnichannel and retail contexts
- Partner with Performance Marketing, Brand, Product, Analytics, and Customer Care
- Ensure CRM is embedded in the growth engine
- Build, lead, and develop a high-performing global CRM team
- Set clear standards, ownership, and ways of working
- Champion a customer-first mindset across the organization
- Ground initiatives in data, empathy, and commercial impact
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- Basque – Basic
Tools & Technologies
- CRM
- SMS
- GA4
- Klaviyo
Benefits
Corporate Discounts
- Employee discounts
Healthcare & Fitness
- Urban Sports membership
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yepoda and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Yepoda
Industry
Retail
Description
The company produces mindfully crafted skincare products in Korea, focusing on quality and sustainability.
Not a perfect match?
- Almedia
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