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Head/Director of Brand & Advocacy(m/w/x)
Developing AI-powered content engines for B2B SaaS promotions and loyalty platforms. 7-10+ years B2B marketing experience required. 30 days annual leave, German language courses.
Requirements
- 7–10+ years B2B Marketing experience
- Managing and developing multidisciplinary teams
- Building content engines fueling pipeline
- Deep understanding of SEO/GEO
- Understanding of content attribution
- Understanding of modern tech stack support for brand distribution
- Scaling customer reference programs in Enterprise SaaS
- Scaling customer advocacy programs in Enterprise SaaS
- Familiarity with community-building strategies required
- Strong creative instincts
- Care for design
- Care for storytelling
- Care for content appearance across formats and platforms
- Experience in Commerce Tech
- Experience in Fintech
- Experience in complex Enterprise SaaS
Tasks
- Lead strategic roadmap for distribution-led content
- Innovate GEO/SEO-optimized content assets
- Develop multi-channel content distribution
- Accelerate AI content strategy
- Collaborate with content manager on LLMs and AI-powered search
- Enhance Talon.One’s citable authority
- Build world-class advocacy program
- Identify and activate Customer Champions
- Create case studies and speaking engagements
- Foster community-led growth
- Lead Design and Copy teams
- Ensure distinctive, premium brand identity
- Develop reliable brand voice
- Explore video and podcast formats
- Integrate interactive content formats
- Bridge Product Marketing and Demand Gen
- Integrate product and customer stories into growth channels
Work Experience
- 7 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- AI
- CMS
- CRM
- SEO
- GEO
Benefits
Learning & Development
- Annual learning budget
- Full LinkedIn Learning access
- Free German language courses
More Vacation Days
- 30 days of annual leave
- Paid birthday leave
- Paid moving day leave
Additional Allowances
- Home office setup budget
- Monthly home office allowance
Workation & Sabbatical
- Work from abroad up to 90 days
Mental Health Support
- Mental health support
Corporate Discounts
- Discounted Urban Sports Club membership
Retirement Plans
- 20% company subsidy on pension contributions
Public Transport Subsidies
- Subsidised BVG public transport ticket
Informal Culture
- Dog-friendly office
Company Bike
- BusinessBike lease
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- deskbirdFull-timeWith HomeofficeSeniorBerlin, München
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Head/Director of Brand & Advocacy(m/w/x)
Developing AI-powered content engines for B2B SaaS promotions and loyalty platforms. 7-10+ years B2B marketing experience required. 30 days annual leave, German language courses.
Requirements
- 7–10+ years B2B Marketing experience
- Managing and developing multidisciplinary teams
- Building content engines fueling pipeline
- Deep understanding of SEO/GEO
- Understanding of content attribution
- Understanding of modern tech stack support for brand distribution
- Scaling customer reference programs in Enterprise SaaS
- Scaling customer advocacy programs in Enterprise SaaS
- Familiarity with community-building strategies required
- Strong creative instincts
- Care for design
- Care for storytelling
- Care for content appearance across formats and platforms
- Experience in Commerce Tech
- Experience in Fintech
- Experience in complex Enterprise SaaS
Tasks
- Lead strategic roadmap for distribution-led content
- Innovate GEO/SEO-optimized content assets
- Develop multi-channel content distribution
- Accelerate AI content strategy
- Collaborate with content manager on LLMs and AI-powered search
- Enhance Talon.One’s citable authority
- Build world-class advocacy program
- Identify and activate Customer Champions
- Create case studies and speaking engagements
- Foster community-led growth
- Lead Design and Copy teams
- Ensure distinctive, premium brand identity
- Develop reliable brand voice
- Explore video and podcast formats
- Integrate interactive content formats
- Bridge Product Marketing and Demand Gen
- Integrate product and customer stories into growth channels
Work Experience
- 7 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- AI
- CMS
- CRM
- SEO
- GEO
Benefits
Learning & Development
- Annual learning budget
- Full LinkedIn Learning access
- Free German language courses
More Vacation Days
- 30 days of annual leave
- Paid birthday leave
- Paid moving day leave
Additional Allowances
- Home office setup budget
- Monthly home office allowance
Workation & Sabbatical
- Work from abroad up to 90 days
Mental Health Support
- Mental health support
Corporate Discounts
- Discounted Urban Sports Club membership
Retirement Plans
- 20% company subsidy on pension contributions
Public Transport Subsidies
- Subsidised BVG public transport ticket
Informal Culture
- Dog-friendly office
Company Bike
- BusinessBike lease
About the Company
Talon.One
Industry
Marketing
Description
The company develops a flexible, highly scalable promotions engine using state-of-the-art technologies.
Not a perfect match?
- deskbird
Director of Brand(m/w/x)
Full-timeWith HomeofficeSeniorBerlin, München - Leapsome
Head of Growth and Lifecycle(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - DEPT®
Head of Content Strategy(m/w/x)
Full-timeWith HomeofficeManagementHamburg, Berlin - AUTO1 Group
Senior Copywriter / Senior Copywriting Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin - Tietoevry
Senior Marketing & Communications Specialist(m/w/x)
Full-timeWith HomeofficeSeniorBerlin