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TITietoevry

Senior Marketing & Communications Specialist(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
AI/ML

Strategic media relations and campaign execution for enterprise IT and societal digitalization initiatives. 4+ years B2B IT marketing experience required. Outstanding work-life balance, flexible hybrid work.

Requirements

  • Degree in Marketing, Communications, or related field
  • 4+ years B2B IT marketing experience
  • Experience in PR and digital campaigns
  • Independent work and project management skills
  • Strong German and English communication skills
  • Interest in technology and AI tools

Tasks

  • Plan and execute marketing activities to strengthen the brand
  • Drive lead generation and support business development
  • Act as the single point of contact for marketing activities
  • Manage various communication channels and campaign execution
  • Lead strategic media relations and press pitches
  • Create content to secure editorial media coverage
  • Plan market research projects and manage external agencies
  • Draft and localize marketing texts for diverse channels
  • Manage event planning, logistics, and branding
  • Oversee website updates and SEO optimization
  • Execute digital campaigns and track performance metrics
  • Develop and schedule engaging social media content
  • Align messaging with employer branding and service offerings
  • Conduct in-depth research for account-based marketing
  • Identify customer pain points and map them to solutions

Work Experience

  • 4 years

Education

  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • SEO
  • AI tools

Benefits

Career Advancement

  • Professional growth

Purpose-Driven Work

  • Meaningful projects

Informal Culture

  • Open culture

Flexible Working

  • Outstanding work-life balance
  • Flexible hybrid work model

Learning & Development

  • Curiosity and learning lifestyle
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