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Senior Marketing & Communications Specialist(m/w/x)
Strategic media relations and campaign execution for enterprise IT and societal digitalization initiatives. 4+ years B2B IT marketing experience required. Outstanding work-life balance, flexible hybrid work.
Requirements
- Degree in Marketing, Communications, or related field
- 4+ years B2B IT marketing experience
- Experience in PR and digital campaigns
- Independent work and project management skills
- Strong German and English communication skills
- Interest in technology and AI tools
Tasks
- Plan and execute marketing activities to strengthen the brand
- Drive lead generation and support business development
- Act as the single point of contact for marketing activities
- Manage various communication channels and campaign execution
- Lead strategic media relations and press pitches
- Create content to secure editorial media coverage
- Plan market research projects and manage external agencies
- Draft and localize marketing texts for diverse channels
- Manage event planning, logistics, and branding
- Oversee website updates and SEO optimization
- Execute digital campaigns and track performance metrics
- Develop and schedule engaging social media content
- Align messaging with employer branding and service offerings
- Conduct in-depth research for account-based marketing
- Identify customer pain points and map them to solutions
Work Experience
- 4 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- SEO
- AI tools
Benefits
Career Advancement
- Professional growth
Purpose-Driven Work
- Meaningful projects
Informal Culture
- Open culture
Flexible Working
- Outstanding work-life balance
- Flexible hybrid work model
Learning & Development
- Curiosity and learning lifestyle
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Senior Marketing & Communications Specialist(m/w/x)
Strategic media relations and campaign execution for enterprise IT and societal digitalization initiatives. 4+ years B2B IT marketing experience required. Outstanding work-life balance, flexible hybrid work.
Requirements
- Degree in Marketing, Communications, or related field
- 4+ years B2B IT marketing experience
- Experience in PR and digital campaigns
- Independent work and project management skills
- Strong German and English communication skills
- Interest in technology and AI tools
Tasks
- Plan and execute marketing activities to strengthen the brand
- Drive lead generation and support business development
- Act as the single point of contact for marketing activities
- Manage various communication channels and campaign execution
- Lead strategic media relations and press pitches
- Create content to secure editorial media coverage
- Plan market research projects and manage external agencies
- Draft and localize marketing texts for diverse channels
- Manage event planning, logistics, and branding
- Oversee website updates and SEO optimization
- Execute digital campaigns and track performance metrics
- Develop and schedule engaging social media content
- Align messaging with employer branding and service offerings
- Conduct in-depth research for account-based marketing
- Identify customer pain points and map them to solutions
Work Experience
- 4 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- SEO
- AI tools
Benefits
Career Advancement
- Professional growth
Purpose-Driven Work
- Meaningful projects
Informal Culture
- Open culture
Flexible Working
- Outstanding work-life balance
- Flexible hybrid work model
Learning & Development
- Curiosity and learning lifestyle
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Tietoevry
Industry
IT
Description
The company is committed to developing enterprises and society through IT, focusing on business transformation and digitalization.
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