deskbird
Director of Product Marketing(m/w/x)
Full-timeWith HomeofficeSenior
Berlin, München
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DEdeskbird
Director of Brand(m/w/x)
Berlin, München
Full-timeWith Home OfficeSenior
Nejo AI Summary
Defining brand positioning and narrative for B2B SaaS workplace tech. 8-12+ years brand leadership experience required. Annual company summit, home office support.
Requirements
- 8–12+ years in brand, content, or marketing leadership
- B2B SaaS leadership experience preferred
- Proven experience building or scaling brand
- Experience with SEO / content-led growth
- Strong understanding of brand supporting demand generation
- Experience managing creative and content teams
- Strategic thinker with strong storytelling ability
- Ability to connect brand to business outcomes
- Hands-on enough to guide execution
- Experience in multi-region / international brand building (bonus)
- Background in brand and performance environments (bonus)
Tasks
- Define and evolve brand positioning, narrative, tone of voice, and visual identity
- Ensure clear brand differentiation in competitive markets
- Translate product and value proposition into a compelling, scalable story
- Partner with Product Marketing to align messaging, ICP understanding, and value propositions
- Develop brand initiatives to support pipeline generation, market awareness, and category positioning
- Ensure brand contributes to organic pipeline growth, conversion improvement, and reduced CAC
- Amplify campaigns and align brand and performance efforts with Demand Gen
- Own strategy and execution for SEO/AEO, organic social, content distribution, and PR/thought leadership
- Build a strong, consistent organic presence across markets
- Ensure content is high-quality, consistent, and aligned with brand and demand strategy
- Own all creative output, including design, video, campaign assets, and website visual identity
- Ensure high-quality, modern, and consistent creative output across all touchpoints
- Ensure strong storytelling across all creative formats
- Manage and develop designers, content creators, and external agencies
- Define and track brand awareness, organic pipeline contribution, content performance, and engagement quality
- Partner with GTM Ops to connect brand efforts to pipeline and revenue
- Build a holistic view of brand attribution
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- SEO
Benefits
Career Advancement
- Career development
Team Events
- Annual company summit
- Yearly hub visit
Informal Culture
- Team collaboration opportunities
Modern Equipment
- Home office support
Learning & Development
- Learning and development budget
More Vacation Days
- Generous annual leave
Additional Allowances
- Annual joy budget
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of deskbird and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Not a perfect match?
- JOIN
Senior Brand Designer(m/w/x)
Full-timeWith HomeofficeSeniorBerlinfrom 65,000 - 85,000 / year - deskbird
Director of Demand Generation(m/w/x)
Full-timeWith HomeofficeSeniorBerlin, München - Moss
Senior Product Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin
DEdeskbird
Director of Brand(m/w/x)
Berlin, München
Full-timeWith Home OfficeSenior
Nejo AI Summary
Defining brand positioning and narrative for B2B SaaS workplace tech. 8-12+ years brand leadership experience required. Annual company summit, home office support.
Requirements
- 8–12+ years in brand, content, or marketing leadership
- B2B SaaS leadership experience preferred
- Proven experience building or scaling brand
- Experience with SEO / content-led growth
- Strong understanding of brand supporting demand generation
- Experience managing creative and content teams
- Strategic thinker with strong storytelling ability
- Ability to connect brand to business outcomes
- Hands-on enough to guide execution
- Experience in multi-region / international brand building (bonus)
- Background in brand and performance environments (bonus)
Tasks
- Define and evolve brand positioning, narrative, tone of voice, and visual identity
- Ensure clear brand differentiation in competitive markets
- Translate product and value proposition into a compelling, scalable story
- Partner with Product Marketing to align messaging, ICP understanding, and value propositions
- Develop brand initiatives to support pipeline generation, market awareness, and category positioning
- Ensure brand contributes to organic pipeline growth, conversion improvement, and reduced CAC
- Amplify campaigns and align brand and performance efforts with Demand Gen
- Own strategy and execution for SEO/AEO, organic social, content distribution, and PR/thought leadership
- Build a strong, consistent organic presence across markets
- Ensure content is high-quality, consistent, and aligned with brand and demand strategy
- Own all creative output, including design, video, campaign assets, and website visual identity
- Ensure high-quality, modern, and consistent creative output across all touchpoints
- Ensure strong storytelling across all creative formats
- Manage and develop designers, content creators, and external agencies
- Define and track brand awareness, organic pipeline contribution, content performance, and engagement quality
- Partner with GTM Ops to connect brand efforts to pipeline and revenue
- Build a holistic view of brand attribution
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- SEO
Benefits
Career Advancement
- Career development
Team Events
- Annual company summit
- Yearly hub visit
Informal Culture
- Team collaboration opportunities
Modern Equipment
- Home office support
Learning & Development
- Learning and development budget
More Vacation Days
- Generous annual leave
Additional Allowances
- Annual joy budget
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of deskbird and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
deskbird
Industry
IT
Description
The company empowers organizations to manage hybrid work through people-centric software that optimizes office operations.
Not a perfect match?
- deskbird
Director of Product Marketing(m/w/x)
Full-timeWith HomeofficeSeniorBerlin, München - JOIN
Senior Brand Designer(m/w/x)
Full-timeWith HomeofficeSeniorBerlinfrom 65,000 - 85,000 / year - deskbird
Director of Demand Generation(m/w/x)
Full-timeWith HomeofficeSeniorBerlin, München - Moss
Senior Product Marketing Manager(m/w/x)
Full-timeWith HomeofficeSeniorBerlin