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WSWSCAD Inc.

Growth & Demand Generation Manager(m/w/x)

München
Full-timeWith Home OfficeSenior
AI/ML

Building lead generation engines for AI-powered E-CAD solutions, running LinkedIn/Google Ads campaigns targeting electrical engineering decision makers. 2-8 years B2B digital marketing experience required. Flexible working hours, hybrid work options.

Requirements

  • Performance or growth marketer profile
  • Enjoyment of dashboards, conversion funnels, performance optimization
  • 2-8 years B2B digital marketing experience
  • Pipeline generation experience for SaaS or technical products
  • Strong analytical skills and comfort with marketing data
  • Paid acquisition channels management experience
  • Dashboards and campaign performance reports building experience
  • Familiarity with marketing automation and CRM systems
  • Ability to measure, run structured experiments, data-driven decisions

Tasks

  • Create a repeatable lead generation engine
  • Build a predictable pipeline of qualified leads
  • Run LinkedIn campaigns targeting electrical engineering decision makers
  • Manage Google Ads for electrical engineering software searches
  • Coordinate industry newsletter sponsorships
  • Develop retargeting funnels
  • Execute email lead nurturing campaigns
  • Continuously optimize the marketing funnel
  • Optimize landing page conversions
  • Conduct A/B testing for messaging and offers
  • Analyze campaign ROI
  • Improve cost per lead and opportunity
  • Build campaign performance dashboards
  • Track CPL, CAC, and pipeline contribution
  • Identify high-performing channels
  • Shut down underperforming campaigns
  • Manage and optimize the marketing tech stack
  • Develop marketing automation workflows
  • Implement lead scoring and routing

Work Experience

  • 5 - 7 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Flexible Working

  • Flexible working hours
  • Hybrid work options

Healthcare & Fitness

  • Health insurance
  • Dental insurance
  • Vision insurance

Retirement Plans

  • 401(k)

Learning & Development

  • Ongoing training
  • Professional development programs

Career Advancement

  • Career growth opportunities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of WSCAD Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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