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Senior Manager of Paid Digital Marketing(m/w/x)
Leading EMEA paid digital marketing strategy for AI CRM, driving revenue across Germany and Europe. Native or business-fluent German and European campaign management experience required. AI agents accelerate impact, with support for accommodations and severe disability status.
Requirements
- 7+ years paid digital marketing, performance marketing, or growth marketing
- Native or business-fluent German language skills
- Success running paid campaigns in Germany
- Experience managing European campaigns
- Understanding of regional differences, compliance, cultural nuances
- Proven expertise in paid social, programmatic, emerging digital channels
- Strong analytical skills
- Experience using analytics platforms and marketing attribution tools
- Ability to develop comprehensive strategies
- Hands-on campaign execution and optimization
- Understanding of PLG motions
- Understanding how paid marketing supports self-serve acquisition
- Experience managing significant media budgets ($5M+ annually)
- Demonstrated ROI improvement
- Experience leading teams or projects
- Strong collaboration and stakeholder management abilities
- Degree or equivalent relevant experience
- Familiarity with AI-powered marketing tools and optimization platforms
- Experience in B2B and B2C GTM channels
- Fluency in additional European languages
Tasks
- Lead EMEA paid digital marketing strategy
- Develop comprehensive paid digital marketing strategies
- Execute paid digital marketing strategies across Germany and key European markets
- Drive qualified new teams and revenue
- Own acquisition targets and KPIs
- Manage paid media budgets
- Develop learning agenda strategies for paid channels
- Manage paid social campaigns (LinkedIn, Meta, YouTube)
- Manage display campaigns
- Manage retargeting campaigns
- Manage emerging digital platform campaigns
- Continuously test campaigns across the funnel
- Analyze campaigns across the funnel
- Optimize campaigns across the funnel
- Use data-driven insights to improve CAC
- Use data-driven insights to improve LTV
- Use data-driven insights to improve ROAS
- Partner with marketing teams for localization
- Partner with product teams for localization
- Partner with agencies for localization
- Ensure campaigns are culturally relevant
- Ensure campaigns are locally optimized
- Align campaigns with market-specific nuances
- Collaborate with web teams
- Collaborate with creative teams
- Collaborate with content teams
- Collaborate with product marketing teams
- Collaborate with marketing ops teams
- Collaborate with product teams
- Collaborate with analytics teams
- Develop compelling campaigns for European audiences
- Manage relationships with digital agencies
- Manage relationships with media partners
- Manage relationships with technology vendors
- Maximize campaign effectiveness
- Maximize campaign efficiency
- Stay ahead of industry trends
- Test new paid acquisition channels
- Test new paid acquisition tactics
- Bring innovative approaches to paid acquisition
- Mentor team members
- Develop team members
- Foster a culture of testing and learning
- Contribute to overall growth marketing strategy
Work Experience
- 7 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Google Analytics
- Tableau
- Looker
- AI-powered marketing tools
Benefits
Purpose-Driven Work
- AI agents accelerate impact
Other Benefits
- Accommodations request form available
- Support for severe disability status
- Representation goals
- Accessibility and inclusion emphasis
Social Impact
- Inclusion initiatives
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Senior Manager of Paid Digital Marketing(m/w/x)
Leading EMEA paid digital marketing strategy for AI CRM, driving revenue across Germany and Europe. Native or business-fluent German and European campaign management experience required. AI agents accelerate impact, with support for accommodations and severe disability status.
Requirements
- 7+ years paid digital marketing, performance marketing, or growth marketing
- Native or business-fluent German language skills
- Success running paid campaigns in Germany
- Experience managing European campaigns
- Understanding of regional differences, compliance, cultural nuances
- Proven expertise in paid social, programmatic, emerging digital channels
- Strong analytical skills
- Experience using analytics platforms and marketing attribution tools
- Ability to develop comprehensive strategies
- Hands-on campaign execution and optimization
- Understanding of PLG motions
- Understanding how paid marketing supports self-serve acquisition
- Experience managing significant media budgets ($5M+ annually)
- Demonstrated ROI improvement
- Experience leading teams or projects
- Strong collaboration and stakeholder management abilities
- Degree or equivalent relevant experience
- Familiarity with AI-powered marketing tools and optimization platforms
- Experience in B2B and B2C GTM channels
- Fluency in additional European languages
Tasks
- Lead EMEA paid digital marketing strategy
- Develop comprehensive paid digital marketing strategies
- Execute paid digital marketing strategies across Germany and key European markets
- Drive qualified new teams and revenue
- Own acquisition targets and KPIs
- Manage paid media budgets
- Develop learning agenda strategies for paid channels
- Manage paid social campaigns (LinkedIn, Meta, YouTube)
- Manage display campaigns
- Manage retargeting campaigns
- Manage emerging digital platform campaigns
- Continuously test campaigns across the funnel
- Analyze campaigns across the funnel
- Optimize campaigns across the funnel
- Use data-driven insights to improve CAC
- Use data-driven insights to improve LTV
- Use data-driven insights to improve ROAS
- Partner with marketing teams for localization
- Partner with product teams for localization
- Partner with agencies for localization
- Ensure campaigns are culturally relevant
- Ensure campaigns are locally optimized
- Align campaigns with market-specific nuances
- Collaborate with web teams
- Collaborate with creative teams
- Collaborate with content teams
- Collaborate with product marketing teams
- Collaborate with marketing ops teams
- Collaborate with product teams
- Collaborate with analytics teams
- Develop compelling campaigns for European audiences
- Manage relationships with digital agencies
- Manage relationships with media partners
- Manage relationships with technology vendors
- Maximize campaign effectiveness
- Maximize campaign efficiency
- Stay ahead of industry trends
- Test new paid acquisition channels
- Test new paid acquisition tactics
- Bring innovative approaches to paid acquisition
- Mentor team members
- Develop team members
- Foster a culture of testing and learning
- Contribute to overall growth marketing strategy
Work Experience
- 7 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Google Analytics
- Tableau
- Looker
- AI-powered marketing tools
Benefits
Purpose-Driven Work
- AI agents accelerate impact
Other Benefits
- Accommodations request form available
- Support for severe disability status
- Representation goals
- Accessibility and inclusion emphasis
Social Impact
- Inclusion initiatives
About the Company
Salesforce
Industry
IT
Description
Salesforce is the #1 AI CRM, driving business innovation and customer success through AI.
Not a perfect match?
- Avomind
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