Global Segment Marketing Manager(m/w/x)

Description

You will drive global growth by translating market insights into strategic marketing plans. From managing product life cycles to leading renewable energy programs, you'll shape the segment leadership.

Requirements

• •Bachelor’s degree
• •Experience in Commercialization, Marketing, or Sales
• •Master’s degree in Business or Strategy
• •Experience in global marketing or management
• •Beneficial language proficiency
• •Contribution to Environmental Health and Safety

Tasks

• •Guide marketing efforts for the C&I MV/HV segment
• •Synthesize market insights to support strategic decisions
• •Direct portfolio direction and NPI commercialization
• •Activate global segment plans with cross-functional teams
• •Lead growth programs for wind, solar, and data centers
• •Translate customer pain points into marketing ideas
• •Define requirements for local kitting and trade shows
• •Manage the C&I website and social media content
• •Provide guidance to the global BDM team
• •Deploy the C&I playbook into under-penetrated regions
• •Manage the full product life cycle from concept to rationalization
• •Develop sales programs to achieve global objectives
• •Drive product line pricing strategies and implementation
• •Define product differentiators in collaboration with R&D
• •Partner with supply chain on cost reduction efforts
• •Develop business cases and launch plans for new products
• •Build strong partnerships with critical suppliers