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CRM Campaign Manager(m/w/x)
End-to-end execution of inspirational newsletters and multi-channel loyalty campaigns for a furniture e-commerce platform. Proficiency in CRM automation platforms and A/B testing methodologies required. Relocation package with visa support and apartment search assistance.
Requirements
- Experience in CRM Campaign Management
- Experience with CRM automation platforms
- Ability to plan multi-channel campaigns
- Proficiency in data analysis
- Experience with A/B testing methodologies
- Interest in emerging CRM technologies
- Highly organized and detail-oriented
- Strong collaborative spirit
- Creative mindset and passion
- Excellent communication skills
Tasks
- Lead the strategy and execution of CRM inspirational campaigns
- Manage the end-to-end process for inspirational newsletters
- Create a dedicated newsletter experience for homeclub members
- Test and implement a new seller newsletter program
- Identify key customer journey touchpoints for inspirational content
- Coordinate with Graphics and Brand teams on engaging content
- Analyze and report on CRM campaign performance
- Translate campaign insights into actionable optimization recommendations
- Design and execute A/B tests to maximize effectiveness
- Drive deeper personalization across all CRM measures
- Collaborate with cross-functional teams for seamless campaign execution
- Ensure strategic alignment with sales, marketing, and editorial
- Monitor CRM trends, technologies, and emerging AI applications
- Explore AI to enhance personalization and operational efficiency
Work Experience
- 2 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- CRM automation platforms
- Emarsys
- Dynamic Yield
- A/B testing methodologies
Benefits
Other Benefits
- Relocation support
- Visa process support
- Apartment search assistance
More Vacation Days
- 30 days paid vacation
Public Transport Subsidies
- Subsidized public transportation ticket
Company Bike
- Eco-friendly bike leasing program
Informal Culture
- International campus
Parking & Commuter Benefits
- Drive-in bicycle garage
Modern Office
- Outdoor space and lounge areas
Healthcare & Fitness
- Fitness facilities
Family Support
- Parent and multi-faith rooms
Retirement Plans
- Pension scheme
Corporate Discounts
- 30% home24 discount
- Employee partner discounts
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CRM Campaign Manager(m/w/x)
End-to-end execution of inspirational newsletters and multi-channel loyalty campaigns for a furniture e-commerce platform. Proficiency in CRM automation platforms and A/B testing methodologies required. Relocation package with visa support and apartment search assistance.
Requirements
- Experience in CRM Campaign Management
- Experience with CRM automation platforms
- Ability to plan multi-channel campaigns
- Proficiency in data analysis
- Experience with A/B testing methodologies
- Interest in emerging CRM technologies
- Highly organized and detail-oriented
- Strong collaborative spirit
- Creative mindset and passion
- Excellent communication skills
Tasks
- Lead the strategy and execution of CRM inspirational campaigns
- Manage the end-to-end process for inspirational newsletters
- Create a dedicated newsletter experience for homeclub members
- Test and implement a new seller newsletter program
- Identify key customer journey touchpoints for inspirational content
- Coordinate with Graphics and Brand teams on engaging content
- Analyze and report on CRM campaign performance
- Translate campaign insights into actionable optimization recommendations
- Design and execute A/B tests to maximize effectiveness
- Drive deeper personalization across all CRM measures
- Collaborate with cross-functional teams for seamless campaign execution
- Ensure strategic alignment with sales, marketing, and editorial
- Monitor CRM trends, technologies, and emerging AI applications
- Explore AI to enhance personalization and operational efficiency
Work Experience
- 2 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- CRM automation platforms
- Emarsys
- Dynamic Yield
- A/B testing methodologies
Benefits
Other Benefits
- Relocation support
- Visa process support
- Apartment search assistance
More Vacation Days
- 30 days paid vacation
Public Transport Subsidies
- Subsidized public transportation ticket
Company Bike
- Eco-friendly bike leasing program
Informal Culture
- International campus
Parking & Commuter Benefits
- Drive-in bicycle garage
Modern Office
- Outdoor space and lounge areas
Healthcare & Fitness
- Fitness facilities
Family Support
- Parent and multi-faith rooms
Retirement Plans
- Pension scheme
Corporate Discounts
- 30% home24 discount
- Employee partner discounts
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
home24 SE
Industry
Retail
Description
Das Unternehmen ist eine der führenden Home & Living E-Commerce Plattformen in Kontinentaleuropa und bietet über 250.000 Möbel und Wohnaccessoires an.
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