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H&
H&M Group
last mo.

CRM & Loyalty Specialist, Region Central Europe(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Description

In this role, you will enhance customer relationships and boost sales by implementing loyalty and CRM strategies. Daily activities will involve driving engagement, coordinating initiatives, and collaborating with teams to create a seamless experience for members.

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Requirements

  • University degree in Business, Economics, Marketing, or similar
  • Experience in CRM and/or membership programs and strategies
  • Strong analytical skills and commercial mindset
  • Excellent communication and negotiation skills
  • Ownership of designing and delivering new initiatives
  • Customer-focused and passionate about data-driven decision making
  • Collaborative, proactive, and results-driven
  • Fluency in English (local language is a plus)
  • Language: English (UK)
  • Familiarity with Customer Data Platforms (such as Hightouch)

Education

Bachelor's degree

Work Experience

approx. 1 - 4 years

Tasks

  • Drive the loyalty program
  • Support omni-channel acquisition and retention plans
  • Grow member engagement and lifetime value
  • Implement global CRM and loyalty strategies
  • Support regional initiatives for benefits and services
  • Manage external partnerships
  • Coordinate loyalty activities and program rollouts
  • Provide in-store education
  • Act as the regional point of contact for loyalty
  • Share insights and KPIs

Tools & Technologies

Customer Data PlatformsHightouch

Languages

EnglishBusiness Fluent

Benefits

Corporate Discounts

  • Global employee discount of 25%
  • Corporate benefits on products and services

Retirement Plans

  • Company pension scheme

Mental Health Support

  • Employee assistance program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of H&M Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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