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SUSunrise GmbH

Senior Director Base CVP & Loyalty(m/w/x)

Zürich
Full-timeWith Home OfficeSenior

Designing and delivering end-to-end customer value propositions for existing subscribers. 10-15 years in customer value management, pricing, or loyalty required. Equal pay certification, Swiss LGBTI label.

Requirements

  • University degree or equivalent in Business, Economics, or quantitative field
  • 10-15 years experience in customer value management, pricing, or loyalty (telecom or subscription industry ideal)
  • 5+ years senior leadership (Director+) with accountability for CVP, pricing, loyalty, budget/P&L
  • Deep functional expertise in CVP design, inlife pricing, loyalty program management, segment propositions, cross/upsell mechanics
  • Broad commercial skillset: GTM execution, customer experience design, commercial management, offer engines, loyalty platforms
  • Strong commercial awareness of Swiss telecom market: competitor propositions, pricing dynamics, loyalty mechanics, regulatory constraints
  • Proven ability to lead heterogeneous, cross-functional teams, align disciplines around shared KPIs
  • Strategic, data-driven leader: translate market/regulatory developments into CVP/loyalty strategies for margin protection and growth

Tasks

  • Own end-to-end Customer Value Proposition (CVP) for existing customers
  • Define segment-specific propositions to increase share of wallet, RGUs, and bill size
  • Align base CVP with Acquisition CVP
  • Ensure consistent base CVP delivery across all channels
  • Collaborate with Acquisition CVP, IT, and commercial teams
  • Lead Go-to-Market execution for the customer base
  • Manage campaigns, promotions, and channel playbooks
  • Align Go-to-Market execution with commercial targets and customer experience
  • Define and manage in-life pricing
  • Ensure pricing consistency across the customer lifecycle
  • Balance pricing with growth, margin, and regulatory requirements
  • Own pricing governance and sales commissioning budgets
  • Ensure incentives support CVP and loyalty objectives
  • Define, develop, and execute the Sunrise Rewards loyalty program
  • Drive customer engagement, active customer base, and churn reduction
  • Achieve incremental sales and share of wallet through loyalty program
  • Deliver on revenue targets for the loyalty program
  • Manage the Moments roadmap for Sunrise Rewards
  • Oversee Sunrise Rewards customer communication and processes
  • Manage partner integration for Sunrise Rewards
  • Lead cross-functional and external stakeholders
  • Coordinate with Marketing, Sales, Consumer Platform, IT, and Customer Care
  • Coordinate with partners to deliver value and loyalty strategy

Work Experience

  • 10 - 15 years

Education

  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • FrenchBusiness Fluent
  • ItalianBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • offer engines
  • loyalty platforms

Benefits

Competitive Pay

  • Equal pay for work of equal value certification

Other Benefits

  • Swiss LGBTI label
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Sunrise GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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