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ABAbbott Products Operations AG

Marketing Acceleration & Excellence Associate Director(m/w/x)

Basel
Full-timeOn-siteSenior
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Global marketing transformation for AI-driven engagement and data intelligence. Master’s/MBA and 12+ years in pharma/CXO environment required. Emerging markets experience preferred.

Requirements

  • Master’s/MBA in life sciences, tech, or marketing
  • ≥12 years in pharmaceutical/CXO environment
  • ≥5 years leading digital/MarTech transformation
  • Experience in emerging markets preferred
  • Pharma experience a plus but not required
  • Applying insights and research to drive decisions
  • AI proficiency
  • Marketing automation
  • Data privacy GDPR/HIPAA
  • Agile methodology
  • Winning mentality
  • Can-do attitude
  • Innovative mindset
  • Customer focus
  • Cross-functional teamwork
  • Result-driven
  • Hands-on work approach
  • Pragmatic approach
  • Influencing in matrix organization
  • Strategic and systematic anticipation and planning
  • Proactive approach
  • Opportunity and issue identification
  • Aligning stakeholders around agenda/plan
  • Independent achievement of goals
  • Demonstrated innovative and out-of-box thinking
  • Translating concepts into tangible results
  • Strong communication skills
  • Strong interpersonal skills
  • Strong analytical skills
  • Strong diagnostic skills
  • Ability to work in fast-paced environment
  • Ability to work in changing environment
  • Solid project management skills
  • Business acumen
  • Storytelling skills
  • Experimentation mindset
  • Measured risk-taking
  • Gap analysis skills
  • Fluency in English
  • Another language desirable

Tasks

  • Lead global marketing transformation to future-ready, technology-enabled function
  • Set strategic vision and operational model for marketing modernization
  • Define and execute multi-year roadmap for AI-driven engagement and data intelligence
  • Align transformation initiatives with Global Integrated Marketing, IT, Compliance, and Executive Leadership
  • Partner with Global Integrated Marketing, IT, Comex, and OEC for global/affiliate market alignment
  • Reinvent workflows to incorporate approved technologies like agentic AI and GenAI
  • Design modular CRM/CDP and engagement stacks for personalized outreach
  • Lead AI experimentation pilots and scale successful ROI-driving solutions
  • Establish trust-by-design frameworks for transparent, compliant AI systems
  • Build centralized analytics architecture for outcome tracking, funnel optimization, and customer value improvement
  • Implement AI-powered measurement with ROI, marketing mix modeling, and attribution models
  • Embed continuous intelligence via automation and AI agents for campaign orchestration
  • Enable shift to autonomous marketing function that learns and adapts
  • Champion agile pilots with learn-measure-scale loops
  • Build marketing capability frameworks for AI fluency, upskilling, trust, ethics, and data stewardship
  • Upskill talent through active participation in AI pilots
  • Ensure digital trust and ethical considerations in AI systems for pharma compliance
  • Establish data governance for consistent, flexible marketing experiences
  • Report transformation KPIs through global executive dashboard

Work Experience

  • 12 years

Education

  • Master's degree

Languages

  • English – Native
  • other – is a plus

Tools & Technologies

  • Salesforce
  • Veeva
  • Adobe
  • GenAI
  • Synapse
  • Delta Lake
  • AI-human workflows
  • Marketing automation
  • GDPR
  • HIPAA
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Abbott Products Operations AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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