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WO
World Economic Forum Geneva
2d ago

Lead, Email Marketing Technology(m/w/x)

Genf
Full-timeOn-siteSenior
AI/ML

Description

You will drive digital outreach by leading complex email technology projects, from implementing AI-driven automations to delivering advanced analytics that shape global communication.

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Requirements

  • Advanced degree in business or related
  • Five years digital marketing experience
  • Salesforce and Marketing Cloud developer experience
  • Knowledge of HTML, CSS, and SQL
  • Audience and data segmentation track record
  • Experience with Salesforce API and Analytics
  • Proficiency in Tableau and Data Cloud
  • Strong analytics and performance marketing skills
  • Experience in PowerPoint and data storytelling
  • Organizational, project management, and teamwork skills
  • Strong communication and collaboration skills

Education

Master's degree

Work Experience

5 years

Tasks

  • Manage marketing technology projects
  • Integrate email apps and AI functionalities
  • Implement new data management systems
  • Deliver personalized email journeys
  • Develop smart automations and newsletters
  • Lead technical deliveries for Marketing Cloud
  • Execute Account Engagement solutions
  • Run workshops for new initiatives
  • Scope requirements and gather insights
  • Design and present project plans
  • Coordinate cross-functional collaboration streams
  • Identify marketing technology improvements
  • Manage email deliverability and IP reputation
  • Enhance email marketing analytics capabilities
  • Deliver technical dashboards using Tableau
  • Automate weekly email campaign reporting
  • Support CRM platform architecture and solutions
  • Monitor and analyze campaign metrics
  • Present quarterly and annual performance trends
  • Execute end-to-end email campaign creation
  • Optimize operational processes using AI
  • Implement A/B testing protocols
  • Troubleshoot HTML and segmentation issues
  • Maintain email rendering quality standards

Tools & Technologies

SalesforceMarketing CloudAccount EngagementPardotHTMLCSSPhotoshopSQLAMPscriptTableauData CloudPowerPointAgentForce

Languages

EnglishBusiness Fluent

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