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Lead Brand Manager, Screening, International(m/w/x)
Description
You will drive the international success of innovative cancer screening products by leading brand strategy and omnichannel campaigns while collaborating across global teams to ensure market-ready execution.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •Bachelor’s degree
- •Minimum 7+ years marketing experience
- •Consumer marketing and brand building
- •Direct-to-consumer and omnichannel campaign experience
- •Healthcare professional marketing strategy experience
- •International product launch support experience
- •Matrix organization and cross-cultural effectiveness
- •Strong communication and sound judgment
- •Fluency in English
- •Willingness to travel internationally
- •Experience in diagnostics or medical devices
- •Exposure to screening or oncology
Education
Tasks
- •Lead international brand strategy and marketing plans
- •Define product positioning, messaging, and launch planning
- •Develop integrated digital and omnichannel marketing campaigns
- •Guide creative and media development with external agencies
- •Collaborate with US and local market teams
- •Create sales enablement materials for commercial teams
- •Refine strategies using insights and performance data
- •Support launch readiness through training and sales tools
- •Ensure compliant execution with internal partners
Tools & Technologies
Languages
English – Business Fluent
Benefits
Other Benefits
- •Accommodation support
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Lead Brand Manager, Screening, International(m/w/x)
The AI Job Search Engine
Description
You will drive the international success of innovative cancer screening products by leading brand strategy and omnichannel campaigns while collaborating across global teams to ensure market-ready execution.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •Bachelor’s degree
- •Minimum 7+ years marketing experience
- •Consumer marketing and brand building
- •Direct-to-consumer and omnichannel campaign experience
- •Healthcare professional marketing strategy experience
- •International product launch support experience
- •Matrix organization and cross-cultural effectiveness
- •Strong communication and sound judgment
- •Fluency in English
- •Willingness to travel internationally
- •Experience in diagnostics or medical devices
- •Exposure to screening or oncology
Education
Tasks
- •Lead international brand strategy and marketing plans
- •Define product positioning, messaging, and launch planning
- •Develop integrated digital and omnichannel marketing campaigns
- •Guide creative and media development with external agencies
- •Collaborate with US and local market teams
- •Create sales enablement materials for commercial teams
- •Refine strategies using insights and performance data
- •Support launch readiness through training and sales tools
- •Ensure compliant execution with internal partners
Tools & Technologies
Languages
English – Business Fluent
Benefits
Other Benefits
- •Accommodation support
About the Company
Genomic Health, Inc.
Industry
Healthcare
Description
The company helps change how the world prevents, detects and guides treatment for cancer.
- Genomic Health, Inc.
Lead Brand Manager, International(m/w/x)
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Principal Portfolio Launch Excellence, International(m/w/x)
Full-timeOn-siteManagementZug - Abbott
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Full-timeOn-siteExperiencedBaar - Galderma SA
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