Genomic Health, Inc.
Lead Brand Manager, International(m/w/x)
Full-timeOn-siteSenior
Zug
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GEGenomic Health, Inc.
Lead Brand Manager, Screening, International(m/w/x)
Zug
Full-timeOn-siteSenior
Nejo AI Summary
You will drive the international success of innovative cancer screening products by leading brand strategy and omnichannel campaigns while collaborating across global teams to ensure market-ready execution.
Requirements
- Bachelor’s degree
- Minimum 7+ years marketing experience
- Consumer marketing and brand building
- Direct-to-consumer and omnichannel campaign experience
- Healthcare professional marketing strategy experience
- International product launch support experience
- Matrix organization and cross-cultural effectiveness
- Strong communication and sound judgment
- Fluency in English
- Willingness to travel internationally
- Experience in diagnostics or medical devices
- Exposure to screening or oncology
Tasks
- Lead international brand strategy and marketing plans
- Define product positioning, messaging, and launch planning
- Develop integrated digital and omnichannel marketing campaigns
- Guide creative and media development with external agencies
- Collaborate with US and local market teams
- Create sales enablement materials for commercial teams
- Refine strategies using insights and performance data
- Support launch readiness through training and sales tools
- Ensure compliant execution with internal partners
Education
Bachelor's degree
Languages
English – Business Fluent
Tools & Technologies
Digital campaignsOmnichannel campaigns
Benefits
Other Benefits
- •Accommodation support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Genomic Health, Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Not a perfect match?
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GEGenomic Health, Inc.
Lead Brand Manager, Screening, International(m/w/x)
Zug
Full-timeOn-siteSenior
Nejo AI Summary
You will drive the international success of innovative cancer screening products by leading brand strategy and omnichannel campaigns while collaborating across global teams to ensure market-ready execution.
Requirements
- Bachelor’s degree
- Minimum 7+ years marketing experience
- Consumer marketing and brand building
- Direct-to-consumer and omnichannel campaign experience
- Healthcare professional marketing strategy experience
- International product launch support experience
- Matrix organization and cross-cultural effectiveness
- Strong communication and sound judgment
- Fluency in English
- Willingness to travel internationally
- Experience in diagnostics or medical devices
- Exposure to screening or oncology
Tasks
- Lead international brand strategy and marketing plans
- Define product positioning, messaging, and launch planning
- Develop integrated digital and omnichannel marketing campaigns
- Guide creative and media development with external agencies
- Collaborate with US and local market teams
- Create sales enablement materials for commercial teams
- Refine strategies using insights and performance data
- Support launch readiness through training and sales tools
- Ensure compliant execution with internal partners
Education
Bachelor's degree
Languages
English – Business Fluent
Tools & Technologies
Digital campaignsOmnichannel campaigns
Benefits
Other Benefits
- •Accommodation support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Genomic Health, Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Genomic Health, Inc.
Industry
Healthcare
Description
The company helps change how the world prevents, detects and guides treatment for cancer.
Not a perfect match?
- Genomic Health, Inc.
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Full-timeOn-siteSeniorRisch-Rotkreuz