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ABAbbott

Brand Manager(m/w/x)

Baar
Full-timeOn-siteExperienced

Localizing global marketing strategies for healthcare products in the Swiss market. 5+ years pharma/med-tech industry experience with 3+ years marketing/sales agency experience required. Multilingual work environment (DE, FR, EN, IT).

Requirements

  • University degree in Marketing, Business, or relevant experience
  • German (native), French (good), English (good), Italian (advantageous)
  • At least 5 years Pharmaceutical and/or Medical Device Industry experience
  • Minimum 3 years in Marketing and/or Sales including working with advertising/creative agencies
  • Experience of working with MS Office
  • Customer facing and/or sales experience in healthcare environment
  • Competent use of computers including website management (e.g. AEM) and basic graphics design knowledge
  • Presentation, communication, and motivational skills
  • Ability to build and maintain excellent level of product, sales, and competition knowledge
  • Market research understanding

Tasks

  • Develop marketing strategies using the marketing mix
  • Conduct product training sessions as needed
  • Localize global marketing strategies for the Swiss market
  • Contribute to product marketing plans and promotional campaigns
  • Create or localize multichannel marketing projects
  • Plan and track budgets for promotional campaigns
  • Assist in preparing plans, LBE, LRP, and S&OP
  • Collaborate with sales management and brand teams on campaign strategies
  • Organize and conduct training for sales teams
  • Coordinate with support functions like Medical and Regulatory
  • Gather competitor intelligence from the market
  • Report on marketing KPIs as required
  • Analyze KPIs to optimize campaigns and ROI
  • Create and localize marketing materials per branding guidelines
  • Negotiate contracts and manage relationships with external vendors
  • Work with leaders to create and track in-country marketing plans
  • Ensure compliance with quality system requirements

Work Experience

  • 3 - 5 years

Education

  • Bachelor's degree

Languages

  • GermanNative
  • FrenchBusiness Fluent
  • EnglishBusiness Fluent
  • ItalianBasic

Tools & Technologies

  • MS Office
  • AEM
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Abbott and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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