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RORoche

Digital Content & Operations Lead(m/w/x)

Basel
VollzeitVor OrtManagement

Digital content delivery and platform governance for Veeva, AEM, E-wizard within The Lab. Ability to influence without authority and navigate complexity essential. Direct impact on global healthcare access and disease prevention.

Anforderungen

  • Visionary leadership and coaching skills
  • Start-up mentality
  • Ability to navigate complexity
  • Ability to influence without authority
  • Team mentoring in fast-paced environments
  • Experience in digital content management, operations, and service design
  • Preferred background in healthcare, consumer goods, or agency consulting
  • Tech-savviness
  • Passion for next-gen technology in marketing and sales
  • Collaboration and stakeholder partnering track record
  • Delivery of high-quality content across geographies and cultures
  • Bachelor's degree in business or quantitative field (advanced degree preferred)
  • Expertise in Veeva Vault PromoMats and DAM systems

Aufgaben

  • Manage specific areas within The Lab
  • Support platform governance for tools like Veeva, AEM, and E-wizard
  • Manage digital content delivery and services
  • Design solutions alongside product owners
  • Partner with stakeholders to understand strategic priorities
  • Translate business objectives into master asset strategies
  • Translate business objectives into executable campaign roadmaps
  • Lead end-to-end digital campaigns
  • Oversee campaign planning and launch
  • Track campaign performance
  • Optimize campaign performance
  • Manage digital services: web, email, SEO, paid media, creative, medical copywriting, translation
  • Design digital services
  • Implement digital services
  • Optimize digital services
  • Develop sustainable service standards
  • Improve service models
  • Identify root causes for optimization
  • Utilize next-generation technologies like GenAI
  • Drive Lab adoption
  • Optimize costs
  • Achieve OPEX savings
  • Provide digital content best practices
  • Monitor KPIs at affiliate and disease area levels
  • Act as a Digital Asset Management (DAM) subject matter expert
  • Oversee DAM design, workflow, metadata, and tools
  • Lead engagement with agency partners
  • Identify training needs
  • Conduct training sessions
  • Ensure effective process adoption
  • Coach team members
  • Empower team members

Berufserfahrung

  • ca. 1 - 4 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • Veeva Vault PromoMats
  • DAM systems
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