Beschreibung

As a Brand Manager, you will be at the heart of marketing execution, shaping strategies and managing a diverse team. Your role involves everything from developing marketing plans to collaborating with various teams, ensuring the brand's success in a competitive market.

Anforderungen

• •Strong marketing acumen
• •Experience in development and execution of marketing plans
• •Proven track record of brand equity growth
• •Strong project management skills
• •Experience in realization of complex marketing projects
• •Creative mind and strong analytical skills
• •Proficiency in Excel
• •Proactivity and result-driven attitude
• •Team player in a collaborative environment
• •Experience working in a complex matrix set-up
• •Master's Degree in Marketing/Communications/Business
• •Minimum 2-3 years relevant marketing experience
• •Working knowledge of various marketing tactics
• •Direct experience with full product development cycle
• •Proficiency in MS Office programs including Power BI
• •Experience with content management systems

Aufgaben

• •Develop and manage marketing plans for assigned brands
• •Create brand and product marketing strategies
• •Conduct market research and analyze consumer insights
• •Prepare creative strategy briefs for advertising
• •Design in-store point-of-purchase materials
• •Manage public relations and licensing relations
• •Oversee e-commerce initiatives and targeted promotions
• •Recommend annual forecasts for each SKU
• •Analyze market and product potential for forecasting
• •Collaborate with Supply/Demand Planners and Sales Team
• •Manage financial aspects of the brand portfolio
• •Conduct costing, pricing, and profitability analysis
• •Participate in sales presentations for large retailers
• •Provide sales tools to support brand sell-in
• •Collaborate closely with Marketing, Sales, Supply/Demand, and Finance teams

Tools & Technologien

Benefits