Dein persönlicher KI-Karriere-Agent
Brand Manager*in Hepatology(m/w/x)
Local brand and launch strategy for hepatology products, tailoring omnichannel plans for target groups. Pharmaceutical product or brand marketing experience required. 4-day work week.
Anforderungen
- Completed degree (e.g., economics, health economics, natural sciences, medicine)
- Several years of experience in pharmaceutical product or brand marketing, ideally with launch experience
- Strong strategic and analytical thinking, result and implementation orientation
- Ability to structure complex content into strategic decisions
- Proactive, solution-oriented personality with high ownership mindset
- High stakeholder and cross-functional leadership and communication competence
- Very good German and English skills (written and spoken)
- Convincing demeanor, presentation skills, and team orientation
- Enjoyment of collaboration, openness, and sense of humor
Aufgaben
- Lead local brand and launch strategy for the product
- Develop integrated launch, marketing, and omnichannel plans
- Tailor plans for hepatology target groups (HCPs, centers, networks)
- Lead cross-functional collaboration with Medical, Market Access, Sales, and Finance
- Coordinate with other central interfaces
- Co-create and roll out the omnichannel customer journey
- Continuously optimize the omnichannel customer journey
- Plan national congresses and events
- Execute national congresses and events
- Evaluate national congresses and events
- Plan launch initiatives along the customer journey
- Execute launch initiatives along the customer journey
- Evaluate launch initiatives along the customer journey
- Manage A&P budget planning
- Control A&P budget
- Oversee A&P budget
- Analyze the hepatology market environment
- Analyze relevant competitors
- Analyze patient pathways
- Derive strategic and tactical measures
- Shape sales implementation
- Manage campaign materials
- Ensure compliance in all activities
- Ensure quality in all activities
- Ensure consistency in all activities
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
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Brand Manager*in Hepatology(m/w/x)
Local brand and launch strategy for hepatology products, tailoring omnichannel plans for target groups. Pharmaceutical product or brand marketing experience required. 4-day work week.
Anforderungen
- Completed degree (e.g., economics, health economics, natural sciences, medicine)
- Several years of experience in pharmaceutical product or brand marketing, ideally with launch experience
- Strong strategic and analytical thinking, result and implementation orientation
- Ability to structure complex content into strategic decisions
- Proactive, solution-oriented personality with high ownership mindset
- High stakeholder and cross-functional leadership and communication competence
- Very good German and English skills (written and spoken)
- Convincing demeanor, presentation skills, and team orientation
- Enjoyment of collaboration, openness, and sense of humor
Aufgaben
- Lead local brand and launch strategy for the product
- Develop integrated launch, marketing, and omnichannel plans
- Tailor plans for hepatology target groups (HCPs, centers, networks)
- Lead cross-functional collaboration with Medical, Market Access, Sales, and Finance
- Coordinate with other central interfaces
- Co-create and roll out the omnichannel customer journey
- Continuously optimize the omnichannel customer journey
- Plan national congresses and events
- Execute national congresses and events
- Evaluate national congresses and events
- Plan launch initiatives along the customer journey
- Execute launch initiatives along the customer journey
- Evaluate launch initiatives along the customer journey
- Manage A&P budget planning
- Control A&P budget
- Oversee A&P budget
- Analyze the hepatology market environment
- Analyze relevant competitors
- Analyze patient pathways
- Derive strategic and tactical measures
- Shape sales implementation
- Manage campaign materials
- Ensure compliance in all activities
- Ensure quality in all activities
- Ensure consistency in all activities
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
GSK
Branche
Pharmaceuticals
Beschreibung
GSK is a global biopharma company focused on preventing and treating diseases through innovation in specialty medicines and vaccines.
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