Apellis
Brand Lead(m/w/x)
Vollzeitnur vor OrtSenior
München
Neuer Job?Nejo!
Dein persönlicher KI-Karriere-Agent
GSGSK
Brand Manager*in Hepatology(m/w/x)
München
VollzeitVor OrtBerufserfahren
Nejo KI-Zusammenfassung
Local brand and launch strategy for hepatology products, tailoring omnichannel plans for target groups. Pharmaceutical product or brand marketing experience required. 4-day work week.
Anforderungen
- Completed degree (e.g., economics, health economics, natural sciences, medicine)
- Several years of experience in pharmaceutical product or brand marketing, ideally with launch experience
- Strong strategic and analytical thinking, result and implementation orientation
- Ability to structure complex content into strategic decisions
- Proactive, solution-oriented personality with high ownership mindset
- High stakeholder and cross-functional leadership and communication competence
- Very good German and English skills (written and spoken)
- Convincing demeanor, presentation skills, and team orientation
- Enjoyment of collaboration, openness, and sense of humor
Aufgaben
- Lead local brand and launch strategy for the product
- Develop integrated launch, marketing, and omnichannel plans
- Tailor plans for hepatology target groups (HCPs, centers, networks)
- Lead cross-functional collaboration with Medical, Market Access, Sales, and Finance
- Coordinate with other central interfaces
- Co-create and roll out the omnichannel customer journey
- Continuously optimize the omnichannel customer journey
- Plan national congresses and events
- Execute national congresses and events
- Evaluate national congresses and events
- Plan launch initiatives along the customer journey
- Execute launch initiatives along the customer journey
- Evaluate launch initiatives along the customer journey
- Manage A&P budget planning
- Control A&P budget
- Oversee A&P budget
- Analyze the hepatology market environment
- Analyze relevant competitors
- Analyze patient pathways
- Derive strategic and tactical measures
- Shape sales implementation
- Manage campaign materials
- Ensure compliance in all activities
- Ensure quality in all activities
- Ensure consistency in all activities
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens GSK erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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GSGSK
Brand Manager*in Hepatology(m/w/x)
München
VollzeitVor OrtBerufserfahren
Nejo KI-Zusammenfassung
Local brand and launch strategy for hepatology products, tailoring omnichannel plans for target groups. Pharmaceutical product or brand marketing experience required. 4-day work week.
Anforderungen
- Completed degree (e.g., economics, health economics, natural sciences, medicine)
- Several years of experience in pharmaceutical product or brand marketing, ideally with launch experience
- Strong strategic and analytical thinking, result and implementation orientation
- Ability to structure complex content into strategic decisions
- Proactive, solution-oriented personality with high ownership mindset
- High stakeholder and cross-functional leadership and communication competence
- Very good German and English skills (written and spoken)
- Convincing demeanor, presentation skills, and team orientation
- Enjoyment of collaboration, openness, and sense of humor
Aufgaben
- Lead local brand and launch strategy for the product
- Develop integrated launch, marketing, and omnichannel plans
- Tailor plans for hepatology target groups (HCPs, centers, networks)
- Lead cross-functional collaboration with Medical, Market Access, Sales, and Finance
- Coordinate with other central interfaces
- Co-create and roll out the omnichannel customer journey
- Continuously optimize the omnichannel customer journey
- Plan national congresses and events
- Execute national congresses and events
- Evaluate national congresses and events
- Plan launch initiatives along the customer journey
- Execute launch initiatives along the customer journey
- Evaluate launch initiatives along the customer journey
- Manage A&P budget planning
- Control A&P budget
- Oversee A&P budget
- Analyze the hepatology market environment
- Analyze relevant competitors
- Analyze patient pathways
- Derive strategic and tactical measures
- Shape sales implementation
- Manage campaign materials
- Ensure compliance in all activities
- Ensure quality in all activities
- Ensure consistency in all activities
Berufserfahrung
- ca. 1 - 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Deutsch – verhandlungssicher
- Englisch – verhandlungssicher
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens GSK erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Über das Unternehmen
GSK
Branche
Pharmaceuticals
Beschreibung
GSK is a global biopharma company focused on preventing and treating diseases through innovation in specialty medicines and vaccines.
Noch nicht perfekt?
- Apellis
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Vollzeitnur vor OrtSeniorMünchen - GlaxoSmithKline GmbH & Co. KG
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