Brand Manager, Breakthrough Launch – CVRM(m/w/x)

Beschreibung

You will spearhead a historic pharmaceutical launch by crafting insight-led strategies and managing the brand budget to ensure this breakthrough innovation reaches the patients who need it most.

Anforderungen

• •University degree in scientific or economic field
• •At least 3 years pharmaceutical work experience
• •Launch experience and CVRM therapeutic experience plus
• •Good command of English and German
• •Strategic thinking and brand strategy execution
• •Launch excellence and product introduction track record
• •Brand planning and omnichannel planning skills
• •Strong business and financial understanding
• •Commercial awareness of market dynamics
• •Analytical rigor and audit-quality reporting skills
• •Effective influence and cross-functional stakeholder management
• •Complex project management and risk management
• •Confident budget management and resource allocation
• •Proficiency in MS Office and digital tools
• •Category B driving license
• •Goal-orientation, self-motivation, and strong ownership
• •Clear communication, coaching, and presentation skills
• •Resilience and high emotional/social intelligence
• •Comfort with financial and scientific information

Aufgaben

• •Lead the go-to-market strategy for a breakthrough pharmaceutical launch
• •Manage the annual brand budget and sales forecasts
• •Translate market insights into differentiated marketing concepts
• •Define and track brand KPIs to drive performance
• •Execute integrated PR and multi-channel communication plans
• •Monitor competitors and market dynamics through sales analyses
• •Collaborate with global brand forums to share best practices
• •Partner with cross-functional teams for compliant execution
• •Design product-specific marketing training for the sales force
• •Build relationships with opinion leaders at scientific events
• •Represent the brand team within regional leadership
• •Allocate resources and manage budget shifts effectively
• •Support sales managers to ensure aligned execution
• •Maintain full compliance with company policies and standards

Tools & Technologien

Benefits