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METRO Markets GmbH
last mo.

Web Analyst(m/w/x)

Düsseldorf
Full-timeWith Home OfficeExperienced

Description

As a Web Analyst, you will dive into data to measure and optimize marketing performance. Your role involves building data models, analyzing media effectiveness, and collaborating with teams to drive actionable insights that enhance growth.

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Requirements

  • 3–5 years of experience in marketing analytics, digital analytics, or media measurement
  • Strong analytical foundation with experience in attribution modeling, LTV analysis, and incrementality testing
  • Solid SQL skills and familiarity with data modeling tools
  • Proficiency with web analytics tools and marketing performance datasets
  • Understanding of statistical and probabilistic modeling
  • Experience with BI tools and ability to communicate insights clearly
  • Strong business acumen and ability to connect data-driven insights to marketing strategy and ROI

Education

Vocational certification
OR
Bachelor's degree
OR
Master's degree

Work Experience

2 - 5 years

Tasks

  • Develop and maintain marketing measurement frameworks
  • Design and implement data models using SQL and Dataform
  • Build and evaluate attribution models, including rule-based and algorithmic approaches
  • Analyze effectiveness and ROI of paid, owned, and earned media
  • Identify opportunities for optimization
  • Collaborate with channel managers to provide actionable recommendations
  • Develop and automate dashboards and reports to visualize marketing KPIs
  • Ensure data quality, accuracy, and consistency across multiple sources

Tools & Technologies

SQLGA4Looker Studio

Languages

EnglishBusiness Fluent

Benefits

Flexible Working

  • Flexible working hours
  • Hybrid working

More Vacation Days

  • 30 days of vacation

Mental Health Support

  • Wellbeing support

Additional Allowances

  • Language courses subsidy

Bonuses & Incentives

  • Attractive referral program

Team Events

  • Team events
  • MeetUps

Other Benefits

  • TechTalks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of METRO Markets GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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