Diageo Germany GmbH
Customer Marketing Manager(m/w/x)
Full-timeOn-siteExperienced
Hamburg
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DIDiageo Germany GmbH
Trade/Customer Marketing Manager Whiskey - German Retail(m/w/x)
Hamburg, Lausanne, Wien
Full-timeOn-siteSenior
Nejo AI Summary
Developing POS brand plans for premium spirits at a leading drinks company. 5+ years in sales/marketing with German retail landscape knowledge required. 30 days vacation, excellent parental leave.
Requirements
- Fluent German and English
- 5+ years experience in Sales or Marketing with proven track record
- In-depth understanding of German retailer landscape and FMCG dynamics
- Strong analytical skills (e.g. familiar with NielsenIQ)
- Project management experience
- Excellent communication and collaborator leadership skills
- Problem solver, solution-based teammate, deals with ambiguity, adapts quickly
- Hands-on mentality, independent, structured working style
- Strong presentation skills to win and engage Commercial Teams
- Fluent spoken and written German and English
Tasks
- Develop and manage brand campaigns
- Direct go-to-market strategies at POS
- Translate shopper and retailer needs into POS brand plans
- Contribute to Diageo’s financial and market share goals
- Own end-to-end customer marketing for big retailer in Germany and Whisky category
- Shape category growth through standout execution
- Act as commercial business partner in matrix organization
- Employ transparency and strategic methods to attract collaborators
- Understand and assess customer and shopper needs and trends
- Define brand and customer POS strategy
- Set execution targets with Commercial Execution and Marketing teams
- Implement integrated 360-degree POS activations
- Orchestrate commercial activation elements
- Develop materials and POS solutions
- Conduct cross-functional briefings with key accounts, field sales, and agency partners
- Manage budgets with authority and efficiency
- Lead external shopper marketing agencies
- Develop data-driven concepts to elevate shopper engagement
- Review POS executions and results
- Derive improvement opportunities
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Native
Tools & Technologies
- NielsenIQ
Benefits
More Vacation Days
- 30 days of vacation
Generous Parental Leave
- Excellent parental leave policy
Modern Office
- Office with a view
Flexible Working
- Flexibility for wellbeing and balance
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Diageo Germany GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Not a perfect match?
- Diageo Germany GmbH
Senior Brand Manager Whisky DACH(m/w/x)
Full-timeOn-siteSeniorHamburg - Diageo Germany GmbH
Head of Off Trade/Retail Germany(m/w/x)
Full-timeOn-siteManagementHamburg - Diageo Germany GmbH
National Field Sales Manager On Trade Germany(m/w/x)
Full-timeOn-siteSeniorHamburg - Diageo Germany GmbH
National Key Account Manager Cash & Carry(m/w/x)
Full-timeOn-siteSeniorHamburg
DIDiageo Germany GmbH
Trade/Customer Marketing Manager Whiskey - German Retail(m/w/x)
Hamburg, Lausanne, Wien
Full-timeOn-siteSenior
Nejo AI Summary
Developing POS brand plans for premium spirits at a leading drinks company. 5+ years in sales/marketing with German retail landscape knowledge required. 30 days vacation, excellent parental leave.
Requirements
- Fluent German and English
- 5+ years experience in Sales or Marketing with proven track record
- In-depth understanding of German retailer landscape and FMCG dynamics
- Strong analytical skills (e.g. familiar with NielsenIQ)
- Project management experience
- Excellent communication and collaborator leadership skills
- Problem solver, solution-based teammate, deals with ambiguity, adapts quickly
- Hands-on mentality, independent, structured working style
- Strong presentation skills to win and engage Commercial Teams
- Fluent spoken and written German and English
Tasks
- Develop and manage brand campaigns
- Direct go-to-market strategies at POS
- Translate shopper and retailer needs into POS brand plans
- Contribute to Diageo’s financial and market share goals
- Own end-to-end customer marketing for big retailer in Germany and Whisky category
- Shape category growth through standout execution
- Act as commercial business partner in matrix organization
- Employ transparency and strategic methods to attract collaborators
- Understand and assess customer and shopper needs and trends
- Define brand and customer POS strategy
- Set execution targets with Commercial Execution and Marketing teams
- Implement integrated 360-degree POS activations
- Orchestrate commercial activation elements
- Develop materials and POS solutions
- Conduct cross-functional briefings with key accounts, field sales, and agency partners
- Manage budgets with authority and efficiency
- Lead external shopper marketing agencies
- Develop data-driven concepts to elevate shopper engagement
- Review POS executions and results
- Derive improvement opportunities
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Native
Tools & Technologies
- NielsenIQ
Benefits
More Vacation Days
- 30 days of vacation
Generous Parental Leave
- Excellent parental leave policy
Modern Office
- Office with a view
Flexible Working
- Flexibility for wellbeing and balance
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Diageo Germany GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Diageo Germany GmbH
Industry
Food
Description
The company is the world’s leading premium drinks company, selling over 200 brands in nearly 180 countries.
Not a perfect match?
- Diageo Germany GmbH
Customer Marketing Manager(m/w/x)
Full-timeOn-siteExperiencedHamburg - Diageo Germany GmbH
Senior Brand Manager Whisky DACH(m/w/x)
Full-timeOn-siteSeniorHamburg - Diageo Germany GmbH
Head of Off Trade/Retail Germany(m/w/x)
Full-timeOn-siteManagementHamburg - Diageo Germany GmbH
National Field Sales Manager On Trade Germany(m/w/x)
Full-timeOn-siteSeniorHamburg - Diageo Germany GmbH
National Key Account Manager Cash & Carry(m/w/x)
Full-timeOn-siteSeniorHamburg