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Strategy Manager - Market Development(m/w/x)
Driving market development through commercial planning and performance diagnosis for a scent-based drinking system. 2+ years strategy consulting or commercial strategy experience, ideally FMCG/CPG, required. 30 days vacation.
Requirements
- 2+ years experience in strategy consulting, commercial strategy or company building, ideally within FMCG/CPG industry
- Strong intuition for cultural differences across markets
- Experience navigating cultural differences with respect and curiosity
- Deep understanding of commercial planning, distribution & marketing channels
- Expertise in quantitative & qualitative consumer research methods
- Strong analytical skills
- High proficiency with data visualization
- High proficiency with advanced modeling
- Comfort operating in global or multi-market environment
- Deep understanding of local realities requiring deviation
- Exceptional communication skills
- Ability to distill complex data into compelling stories
- Ability to challenge and influence senior leadership
Tasks
- Maintain holistic market views for core markets
- Diagnose performance differences across markets, channels, time
- Identify key levers driving or blocking topline
- Translate global strategies into market-specific commercial plans
- Define localization, scaling, and cessation trade-offs
- Challenge and influence market resource allocation
- Recommend investment bets based on commercial impact
- Develop models to track ROI and commercial success
- Identify structural growth barriers
- Develop actionable recommendations for barriers
- Build scenario and forecast models
- Quantify impact of commercial and marketing decisions
- Support leadership decision-making under uncertainty
- Monitor competitor strategies and market dynamics
- Identify commercial risks and opportunities
- Track emerging consumer trends
- Quantify market white spaces
- Advise on new growth areas
Work Experience
- 2 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Qualtrics
- Veezoo
- Looker
- Excel
- Google Sheets
Benefits
More Vacation Days
- 30 days of vacation
Corporate Discounts
- Product discount
Retirement Plans
- Employer-funded pension
Other Benefits
- Location-related insurances
Learning & Development
- Personal development
Team Events
- Regular team events
Workation & Sabbatical
- Workation options
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Strategy Manager - Market Development(m/w/x)
Driving market development through commercial planning and performance diagnosis for a scent-based drinking system. 2+ years strategy consulting or commercial strategy experience, ideally FMCG/CPG, required. 30 days vacation.
Requirements
- 2+ years experience in strategy consulting, commercial strategy or company building, ideally within FMCG/CPG industry
- Strong intuition for cultural differences across markets
- Experience navigating cultural differences with respect and curiosity
- Deep understanding of commercial planning, distribution & marketing channels
- Expertise in quantitative & qualitative consumer research methods
- Strong analytical skills
- High proficiency with data visualization
- High proficiency with advanced modeling
- Comfort operating in global or multi-market environment
- Deep understanding of local realities requiring deviation
- Exceptional communication skills
- Ability to distill complex data into compelling stories
- Ability to challenge and influence senior leadership
Tasks
- Maintain holistic market views for core markets
- Diagnose performance differences across markets, channels, time
- Identify key levers driving or blocking topline
- Translate global strategies into market-specific commercial plans
- Define localization, scaling, and cessation trade-offs
- Challenge and influence market resource allocation
- Recommend investment bets based on commercial impact
- Develop models to track ROI and commercial success
- Identify structural growth barriers
- Develop actionable recommendations for barriers
- Build scenario and forecast models
- Quantify impact of commercial and marketing decisions
- Support leadership decision-making under uncertainty
- Monitor competitor strategies and market dynamics
- Identify commercial risks and opportunities
- Track emerging consumer trends
- Quantify market white spaces
- Advise on new growth areas
Work Experience
- 2 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Qualtrics
- Veezoo
- Looker
- Excel
- Google Sheets
Benefits
More Vacation Days
- 30 days of vacation
Corporate Discounts
- Product discount
Retirement Plans
- Employer-funded pension
Other Benefits
- Location-related insurances
Learning & Development
- Personal development
Team Events
- Regular team events
Workation & Sabbatical
- Workation options
About the Company
air up GmbH
Industry
Food
Description
The company has developed an innovative drinking system that flavors water through scent, promoting a healthy lifestyle without single-use plastics.
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