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Strategy Manager - Market Development(m/w/x)
Driving market development through commercial planning and performance diagnosis for a scent-based drinking system. 2+ years strategy consulting or commercial strategy experience, ideally FMCG/CPG, required. 30 days vacation.
Requirements
- 2+ years experience in strategy consulting, commercial strategy or company building, ideally within FMCG/CPG industry
- Strong intuition for cultural differences across markets
- Experience navigating cultural differences with respect and curiosity
- Deep understanding of commercial planning, distribution & marketing channels
- Expertise in quantitative & qualitative consumer research methods
- Strong analytical skills
- High proficiency with data visualization
- High proficiency with advanced modeling
- Comfort operating in global or multi-market environment
- Deep understanding of local realities requiring deviation
- Exceptional communication skills
- Ability to distill complex data into compelling stories
- Ability to challenge and influence senior leadership
Tasks
- Maintain holistic market views for core markets
- Diagnose performance differences across markets, channels, time
- Identify key levers driving or blocking topline
- Translate global strategies into market-specific commercial plans
- Define localization, scaling, and cessation trade-offs
- Challenge and influence market resource allocation
- Recommend investment bets based on commercial impact
- Develop models to track ROI and commercial success
- Identify structural growth barriers
- Develop actionable recommendations for barriers
- Build scenario and forecast models
- Quantify impact of commercial and marketing decisions
- Support leadership decision-making under uncertainty
- Monitor competitor strategies and market dynamics
- Identify commercial risks and opportunities
- Track emerging consumer trends
- Quantify market white spaces
- Advise on new growth areas
Work Experience
- 2 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Qualtrics
- Veezoo
- Looker
- Excel
- Google Sheets
Benefits
More Vacation Days
- 30 days of vacation
Corporate Discounts
- Product discount
Retirement Plans
- Employer-funded pension
Other Benefits
- Location-related insurances
Learning & Development
- Personal development
Team Events
- Regular team events
Workation & Sabbatical
- Workation options
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Strategy Manager - Market Development(m/w/x)
Driving market development through commercial planning and performance diagnosis for a scent-based drinking system. 2+ years strategy consulting or commercial strategy experience, ideally FMCG/CPG, required. 30 days vacation.
Requirements
- 2+ years experience in strategy consulting, commercial strategy or company building, ideally within FMCG/CPG industry
- Strong intuition for cultural differences across markets
- Experience navigating cultural differences with respect and curiosity
- Deep understanding of commercial planning, distribution & marketing channels
- Expertise in quantitative & qualitative consumer research methods
- Strong analytical skills
- High proficiency with data visualization
- High proficiency with advanced modeling
- Comfort operating in global or multi-market environment
- Deep understanding of local realities requiring deviation
- Exceptional communication skills
- Ability to distill complex data into compelling stories
- Ability to challenge and influence senior leadership
Tasks
- Maintain holistic market views for core markets
- Diagnose performance differences across markets, channels, time
- Identify key levers driving or blocking topline
- Translate global strategies into market-specific commercial plans
- Define localization, scaling, and cessation trade-offs
- Challenge and influence market resource allocation
- Recommend investment bets based on commercial impact
- Develop models to track ROI and commercial success
- Identify structural growth barriers
- Develop actionable recommendations for barriers
- Build scenario and forecast models
- Quantify impact of commercial and marketing decisions
- Support leadership decision-making under uncertainty
- Monitor competitor strategies and market dynamics
- Identify commercial risks and opportunities
- Track emerging consumer trends
- Quantify market white spaces
- Advise on new growth areas
Work Experience
- 2 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Qualtrics
- Veezoo
- Looker
- Excel
- Google Sheets
Benefits
More Vacation Days
- 30 days of vacation
Corporate Discounts
- Product discount
Retirement Plans
- Employer-funded pension
Other Benefits
- Location-related insurances
Learning & Development
- Personal development
Team Events
- Regular team events
Workation & Sabbatical
- Workation options
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
air up GmbH
Industry
Food
Description
The company has developed an innovative drinking system that flavors water through scent, promoting a healthy lifestyle without single-use plastics.
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