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Social DTC & Customer Activation Manager(m/w/x)
Developing and executing Retail Media campaigns for cosmetics brands in DACH, including setting up TikTok Shops. Paid social advertising and performance marketing experience required. Up to 50% home working, trust-based hours.
Requirements
- Understanding of e-retailer requirements and mechanics
- Proactive drive of new topics
- Performance marketing experience
- Retail Media focus (paid retailer search)
- Paid social advertising experience (TikTok, Meta)
- Hands-on retargeting setup experience
- Co-funded search and social activation experience
- DSP-based video and display advertising experience
- Expertise in reporting and KPI frameworks
- Experience managing and steering external agencies
- Proficient use of MS Office, particularly Excel
- Practical experience with DAM systems
- Practical experience with PIM systems
- Practical experience with common shop systems (ideally Shopify)
- Affiliate marketing experience with scalable creator networks
- Familiarity with influencer and creator tools (e.g. Traackr)
- Results- and performance-oriented mindset
- High willingness to learn
- Openness to innovation, AI tools, and new technologies
- Structured and independent working style
- High degree of initiative
- Hands-on mentality
- Strong communication skills
- Strong collaboration skills with internal stakeholders
- Strong collaboration skills with external partners
- Very good German language skills (written and spoken)
- Very good English language skills (written and spoken)
Tasks
- Drive consideration and conversion for Consumer Beauty brands
- Develop and execute Retail Media campaigns in DACH region
- Coordinate with global and local stakeholders
- Set up and develop TikTok Shops for Manhattan and Scenting
- Manage product listings and commercial initiatives
- Develop and enhance TikTok Shop affiliate marketing strategy
- Monitor and report on Retail Media and TikTok Shop performance
- Collaborate with Retail Media partners and affiliate agencies
- Work closely with internal expert teams
- Monitor market and platform trends
- Identify innovation potential and performance levers
- Develop and implement best practices and playbooks
- Plan, control, and monitor agency and project budgets
- Prepare results, insights, and actionable recommendations
Work Experience
- approx. 1 - 4 years
Education
- High school diploma
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Excel
- DAM
- PIM
- Shopify
- TikTok
- Meta
- Google DV360
- MediaMath
- Amazon DSP
- Traackr
Benefits
Flexible Working
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Informal Culture
- Positive working atmosphere
- Culture shaped by diversity
- Collaboration
- International corporate setting
- Flat hierarchies
Other Benefits
- Enjoyment
Diverse Work
- Exciting projects
Modern Office
- Modern working environment
Parking & Commuter Benefits
- Free on-site parking
- Central location
- Excellent public transport connections
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Social DTC & Customer Activation Manager(m/w/x)
Developing and executing Retail Media campaigns for cosmetics brands in DACH, including setting up TikTok Shops. Paid social advertising and performance marketing experience required. Up to 50% home working, trust-based hours.
Requirements
- Understanding of e-retailer requirements and mechanics
- Proactive drive of new topics
- Performance marketing experience
- Retail Media focus (paid retailer search)
- Paid social advertising experience (TikTok, Meta)
- Hands-on retargeting setup experience
- Co-funded search and social activation experience
- DSP-based video and display advertising experience
- Expertise in reporting and KPI frameworks
- Experience managing and steering external agencies
- Proficient use of MS Office, particularly Excel
- Practical experience with DAM systems
- Practical experience with PIM systems
- Practical experience with common shop systems (ideally Shopify)
- Affiliate marketing experience with scalable creator networks
- Familiarity with influencer and creator tools (e.g. Traackr)
- Results- and performance-oriented mindset
- High willingness to learn
- Openness to innovation, AI tools, and new technologies
- Structured and independent working style
- High degree of initiative
- Hands-on mentality
- Strong communication skills
- Strong collaboration skills with internal stakeholders
- Strong collaboration skills with external partners
- Very good German language skills (written and spoken)
- Very good English language skills (written and spoken)
Tasks
- Drive consideration and conversion for Consumer Beauty brands
- Develop and execute Retail Media campaigns in DACH region
- Coordinate with global and local stakeholders
- Set up and develop TikTok Shops for Manhattan and Scenting
- Manage product listings and commercial initiatives
- Develop and enhance TikTok Shop affiliate marketing strategy
- Monitor and report on Retail Media and TikTok Shop performance
- Collaborate with Retail Media partners and affiliate agencies
- Work closely with internal expert teams
- Monitor market and platform trends
- Identify innovation potential and performance levers
- Develop and implement best practices and playbooks
- Plan, control, and monitor agency and project budgets
- Prepare results, insights, and actionable recommendations
Work Experience
- approx. 1 - 4 years
Education
- High school diploma
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Excel
- DAM
- PIM
- Shopify
- TikTok
- Meta
- Google DV360
- MediaMath
- Amazon DSP
- Traackr
Benefits
Flexible Working
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Informal Culture
- Positive working atmosphere
- Culture shaped by diversity
- Collaboration
- International corporate setting
- Flat hierarchies
Other Benefits
- Enjoyment
Diverse Work
- Exciting projects
Modern Office
- Modern working environment
Parking & Commuter Benefits
- Free on-site parking
- Central location
- Excellent public transport connections
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Coty Inc.
Industry
Fashion
Description
Das Unternehmen ist ein weltweit führendes Kosmetikunternehmen und Marktführer bei Parfüms sowie Nummer 3 bei dekorativer Kosmetik.
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