Coty Inc.
Social DTC & Customer Activation Manager(m/w/x)
Full-timeWith HomeofficeExperienced
Darmstadt
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COCoty Inc.
Content Creation Manager(m/w/x)
Darmstadt
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Steering brand content across social, community, and DTC channels, with a focus on TikTok Shop live shopping and affiliate marketing. Strong visual and creative sense, plus hands-on photo/video creation and SEO optimization skills required. Up to 50% home working, trust-based hours.
Requirements
- Strong understanding of social media and content strategies (TikTok, DTC)
- Strong instinct for platform trends, formats, and audience dynamics
- Strong visual and creative sense for imagery, storytelling, video
- Hands-on experience in photo/video creation, post-production, publication for social media
- Understanding of SEO/GEO requirements and analysis/optimization tools
- Advantageous: CMS, shop systems (Shopify), business ad managers, DAM/PIM, influencer tools (Traackr)
- Basic understanding of UX/UI principles for digital content/product pages
- Ability to develop content creatively and performance-driven
- Strong affinity for numbers and analytical thinking for performance evaluation
- Structured, self-driven working style with initiative and hands-on mentality
- Strong communication and collaboration skills with stakeholders/partners
- High openness to AI tools, new technologies, innovative work methods
- Very good written and spoken German and English skills
Tasks
- Develop and steer brand-driven content across social media, community, and DTC channels
- Manage brand-relevant content aligned with Brand, Media, and PR & Influencer Marketing goals
- Lead TikTok Shop content strategy, focusing on live shopping and sales performance
- Optimize DTC webshop content strategy for SEO and GEO to enhance visibility and relevance
- Enhance TikTok Shop affiliate marketing strategy to drive revenue and GMV growth
- Create and post-produce social media content (photo, video, short-form) and support events
- Coordinate with external agencies and internal stakeholders for brand-compliant content
- Collaborate cross-functionally with Marketing, Media, and PR & Influencer Marketing teams
- Identify and scale successful content formats based on performance analyses
- Monitor and control agency and project budgets
- Prepare results, insights, and action recommendations for business reviews and updates
Work Experience
- approx. 1 - 4 years
Education
- High school diploma
Languages
- German – Native
- English – Native
Tools & Technologies
- TikTok
- Shopify
- Traackr
- AI tools
Benefits
Flexible Working
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Informal Culture
- Positive working atmosphere
- Culture shaped by diversity
- Collaboration
- International corporate setting
- Flat hierarchies
Other Benefits
- Enjoyment
Diverse Work
- Exciting projects
Modern Office
- Modern working environment
Parking & Commuter Benefits
- Free on-site parking
- Central location
- Excellent public transport connections
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Coty Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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COCoty Inc.
Content Creation Manager(m/w/x)
Darmstadt
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Steering brand content across social, community, and DTC channels, with a focus on TikTok Shop live shopping and affiliate marketing. Strong visual and creative sense, plus hands-on photo/video creation and SEO optimization skills required. Up to 50% home working, trust-based hours.
Requirements
- Strong understanding of social media and content strategies (TikTok, DTC)
- Strong instinct for platform trends, formats, and audience dynamics
- Strong visual and creative sense for imagery, storytelling, video
- Hands-on experience in photo/video creation, post-production, publication for social media
- Understanding of SEO/GEO requirements and analysis/optimization tools
- Advantageous: CMS, shop systems (Shopify), business ad managers, DAM/PIM, influencer tools (Traackr)
- Basic understanding of UX/UI principles for digital content/product pages
- Ability to develop content creatively and performance-driven
- Strong affinity for numbers and analytical thinking for performance evaluation
- Structured, self-driven working style with initiative and hands-on mentality
- Strong communication and collaboration skills with stakeholders/partners
- High openness to AI tools, new technologies, innovative work methods
- Very good written and spoken German and English skills
Tasks
- Develop and steer brand-driven content across social media, community, and DTC channels
- Manage brand-relevant content aligned with Brand, Media, and PR & Influencer Marketing goals
- Lead TikTok Shop content strategy, focusing on live shopping and sales performance
- Optimize DTC webshop content strategy for SEO and GEO to enhance visibility and relevance
- Enhance TikTok Shop affiliate marketing strategy to drive revenue and GMV growth
- Create and post-produce social media content (photo, video, short-form) and support events
- Coordinate with external agencies and internal stakeholders for brand-compliant content
- Collaborate cross-functionally with Marketing, Media, and PR & Influencer Marketing teams
- Identify and scale successful content formats based on performance analyses
- Monitor and control agency and project budgets
- Prepare results, insights, and action recommendations for business reviews and updates
Work Experience
- approx. 1 - 4 years
Education
- High school diploma
Languages
- German – Native
- English – Native
Tools & Technologies
- TikTok
- Shopify
- Traackr
- AI tools
Benefits
Flexible Working
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Informal Culture
- Positive working atmosphere
- Culture shaped by diversity
- Collaboration
- International corporate setting
- Flat hierarchies
Other Benefits
- Enjoyment
Diverse Work
- Exciting projects
Modern Office
- Modern working environment
Parking & Commuter Benefits
- Free on-site parking
- Central location
- Excellent public transport connections
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Coty Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Coty Inc.
Industry
Fashion
Description
Das Unternehmen ist ein weltweit führendes Kosmetikunternehmen und Marktführer bei Parfüms sowie Nummer 3 bei dekorativer Kosmetik.
Not a perfect match?
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