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Senior Shopper & Marketing Manager(m/w/x)
Developing and executing shopper marketing programs for the #1 protein snack manufacturer, converting brand campaigns into retailer-specific activations. 5+ years FMCG experience in the DACH region required. 30 days annual leave, hybrid work, and bicycle leasing.
Requirements
- EU Citizenship and/or valid work permit
- Applications submitted in English
- Bachelor's or Master's Degree in BA, Sales, Marketing or similar
- At least 5 years relevant work experience in FMCG, Food & Beverage, Retail or similar
- Knowledge and/or work experience with retail partners in DACH region
- Project management skills for simultaneous cross-functional projects
- Stakeholder management and relationship building skills
- Strong analytical mindset with agility and drive for results
- Ability to build strong customer relationships and deliver customer-centric solutions
- Ability to develop and deliver multi-mode communications
- Ability to analyze and clarify complex, ambiguous situations
- Application of market and organizational knowledge to decisions
- Fluency in German
- Fluency in English
Tasks
- Lead development and execution of Shopper and Trade Marketing programs
- Strengthen brand presence across all channels to grow sales
- Connect Brand, Sales, and Category strategies into customer-facing activation plans
- Convert brand campaigns into retailer-specific activation plans and POS standards
- Coordinate cross-functional delivery of shopper activations
- Work closely with internal teams for POS production and deployment
- Collaborate with external retail partners and POS agencies
- Build strong partnerships with key customers and media agencies
- Ensure alignment with brand and sales objectives
- Generate and interpret shopper data
- Translate insights into actionable strategies
- Track campaign performance
- Share learnings internally
- Continuously improve future activation planning
- Own shopper marketing budgets
- Recommend allocation of spend across brands, customers, and channels
- Base recommendations on strategic importance, growth potential, capability to execute, and expected return
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Benefits
More Vacation Days
- 30 days of paid annual leave
Flexible Working
- Hybrid working model
Retirement Plans
- Company Pension Scheme
Healthcare & Fitness
- Health Benefits
Company Bike
- Bicycle Leasing Program
Team Events
- Team activities
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Senior Shopper & Marketing Manager(m/w/x)
Developing and executing shopper marketing programs for the #1 protein snack manufacturer, converting brand campaigns into retailer-specific activations. 5+ years FMCG experience in the DACH region required. 30 days annual leave, hybrid work, and bicycle leasing.
Requirements
- EU Citizenship and/or valid work permit
- Applications submitted in English
- Bachelor's or Master's Degree in BA, Sales, Marketing or similar
- At least 5 years relevant work experience in FMCG, Food & Beverage, Retail or similar
- Knowledge and/or work experience with retail partners in DACH region
- Project management skills for simultaneous cross-functional projects
- Stakeholder management and relationship building skills
- Strong analytical mindset with agility and drive for results
- Ability to build strong customer relationships and deliver customer-centric solutions
- Ability to develop and deliver multi-mode communications
- Ability to analyze and clarify complex, ambiguous situations
- Application of market and organizational knowledge to decisions
- Fluency in German
- Fluency in English
Tasks
- Lead development and execution of Shopper and Trade Marketing programs
- Strengthen brand presence across all channels to grow sales
- Connect Brand, Sales, and Category strategies into customer-facing activation plans
- Convert brand campaigns into retailer-specific activation plans and POS standards
- Coordinate cross-functional delivery of shopper activations
- Work closely with internal teams for POS production and deployment
- Collaborate with external retail partners and POS agencies
- Build strong partnerships with key customers and media agencies
- Ensure alignment with brand and sales objectives
- Generate and interpret shopper data
- Translate insights into actionable strategies
- Track campaign performance
- Share learnings internally
- Continuously improve future activation planning
- Own shopper marketing budgets
- Recommend allocation of spend across brands, customers, and channels
- Base recommendations on strategic importance, growth potential, capability to execute, and expected return
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Benefits
More Vacation Days
- 30 days of paid annual leave
Flexible Working
- Hybrid working model
Retirement Plans
- Company Pension Scheme
Healthcare & Fitness
- Health Benefits
Company Bike
- Bicycle Leasing Program
Team Events
- Team activities
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Link Snacks
Industry
Food
Description
Link Snacks is a company that manufactures real meat protein snacks across a global house of brands including Jack Link's, Peperami, BiFi, and Minuets.
Not a perfect match?
- Intersnack Group GmbH & Co. KG
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