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LILink Snacks

Senior Shopper & Marketing Manager(m/w/x)

Düsseldorf
Full-timeWith Home OfficeSenior

Developing and executing shopper marketing programs for the #1 protein snack manufacturer, converting brand campaigns into retailer-specific activations. 5+ years FMCG experience in the DACH region required. 30 days annual leave, hybrid work, and bicycle leasing.

Requirements

  • EU Citizenship and/or valid work permit
  • Applications submitted in English
  • Bachelor's or Master's Degree in BA, Sales, Marketing or similar
  • At least 5 years relevant work experience in FMCG, Food & Beverage, Retail or similar
  • Knowledge and/or work experience with retail partners in DACH region
  • Project management skills for simultaneous cross-functional projects
  • Stakeholder management and relationship building skills
  • Strong analytical mindset with agility and drive for results
  • Ability to build strong customer relationships and deliver customer-centric solutions
  • Ability to develop and deliver multi-mode communications
  • Ability to analyze and clarify complex, ambiguous situations
  • Application of market and organizational knowledge to decisions
  • Fluency in German
  • Fluency in English

Tasks

  • Lead development and execution of Shopper and Trade Marketing programs
  • Strengthen brand presence across all channels to grow sales
  • Connect Brand, Sales, and Category strategies into customer-facing activation plans
  • Convert brand campaigns into retailer-specific activation plans and POS standards
  • Coordinate cross-functional delivery of shopper activations
  • Work closely with internal teams for POS production and deployment
  • Collaborate with external retail partners and POS agencies
  • Build strong partnerships with key customers and media agencies
  • Ensure alignment with brand and sales objectives
  • Generate and interpret shopper data
  • Translate insights into actionable strategies
  • Track campaign performance
  • Share learnings internally
  • Continuously improve future activation planning
  • Own shopper marketing budgets
  • Recommend allocation of spend across brands, customers, and channels
  • Base recommendations on strategic importance, growth potential, capability to execute, and expected return

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanFluent
  • EnglishFluent

Benefits

More Vacation Days

  • 30 days of paid annual leave

Flexible Working

  • Hybrid working model

Retirement Plans

  • Company Pension Scheme

Healthcare & Fitness

  • Health Benefits

Company Bike

  • Bicycle Leasing Program

Team Events

  • Team activities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Link Snacks and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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