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LILink Snacks

Senior Shopper Marketing Manager(m/w/x)

Düsseldorf
Full-timeWith Home OfficeSenior

Developing retailer-specific activation plans and POS toolkits for leading protein snack brands. 5+ years FMCG experience in the DACH region required. 30 days annual leave, company pension, and health benefits.

Requirements

  • EU Citizenship and/or valid work permit
  • Applications submitted in English
  • Bachelor's or Master's Degree in BA, Sales, Marketing or similar
  • At least 5 years relevant work experience in FMCG, Food & Beverage, Retail or similar
  • Knowledge and/or work experience with retail partners in DACH region
  • Project management skills for simultaneous cross-functional projects
  • Stakeholder management and relationship building skills
  • Strong analytical mindset with agility and drive for results
  • Ability to build strong customer relationships and deliver customer-centric solutions
  • Ability to develop and deliver multi-mode communications
  • Ability to analyze and clarify complex, ambiguous situations
  • Application of market and organizational knowledge to decisions
  • Fluency in German
  • Fluency in English

Tasks

  • Convert brand campaigns into retailer-specific activation plans
  • Develop POS standards and toolkits for channel conversion
  • Coordinate cross-functional delivery of shopper activations
  • Work with Operations for POS production and deployment
  • Collaborate with retail partners and POS agencies for plan alignment
  • Ensure compliance and effective in-store execution
  • Lead external agencies and build strong customer partnerships
  • Generate and interpret shopper data
  • Translate insights into actionable strategies
  • Track campaign performance
  • Share learnings internally
  • Continuously improve future activation planning
  • Manage shopper marketing budgets
  • Recommend budget allocation across brands, customers, and channels
  • Base budget decisions on strategic importance, growth potential, and expected return

Work Experience

  • 5 years

Education

  • Master's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Benefits

Competitive Pay

  • Competitive salary

Bonuses & Incentives

  • Excellent bonus scheme

More Vacation Days

  • 30 days of paid annual leave

Retirement Plans

  • Company Pension Scheme

Healthcare & Fitness

  • Health Benefits

Company Bike

  • Bicycle Leasing Program

Team Events

  • Team activities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Link Snacks and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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