Gilead Sciences
Marketing Director(m/w/x)
Full-timeOn-siteSenior
München
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Developing and executing marketing strategies for ophthalmology treatments in the DACH region. 7+ years of healthcare marketing experience required. Flexible working, inclusive environment, recruitment accommodation.
Requirements
- 7+ years marketing experience with strategic/operational impact
- Healthcare or pharmaceutical industry experience
- Understanding of regulatory frameworks and market dynamics
- University degree in Business Administration or Marketing
- Developing/executing market-shaping and penetration strategies
- Translating insights into actionable strategies and measurable outcomes
- Experience in agile, cross-functional environments
- Independent initiative driving
- Managing external partners and complex projects
- Omni-channel customer engagement background
- Understanding of digital marketing
- Understanding of HCP activation
- Understanding of analytics tools
- Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Strong Excel skills for data analysis and reporting
- Experience with CRM and marketing tools
- Experience with regulatory approval processes (e.g. MLR)
- Ability to structure and present complex information clearly
- German language proficiency
- English language proficiency
- French or Italian language proficiency (plus)
Tasks
- Develop and execute marketing strategies for DACH portfolio
- Strengthen market presence and access in DACH
- Design and steer HCP activation programs
- Collaborate with regional cross-functional teams and external partners
- Manage and develop marketing activities for DACH portfolio
- Conceive and execute marketing initiatives based on insights
- Plan, control, and manage SG&A budgets in DACH
- Develop and optimize brand and campaign plans for DACH
- Create marketing and communication materials for healthcare professionals
- Conduct market, competitive, and customer analyses for DACH
- Derive actionable insights from analyses
- Align with regional teams for effective market execution
- Manage review and approval processes for materials
- Support field force with relevant content and materials
- Manage external service providers and agencies
- Plan and execute congresses and events in DACH
- Ensure regulatory and internal compliance in DACH
- Participate in internal and external meetings
- Represent DACH perspective in cross-functional discussions
Work Experience
- 7 years
Education
- Bachelor's degree
Languages
- German – Native
- English – Native
- French – Basic
- Italian – Basic
Tools & Technologies
- Microsoft Office
- Excel
- CRM
- marketing tools
- MLR
Benefits
Flexible Working
- Flexible ways of working
Informal Culture
- Highly inclusive work environment
Other Benefits
- Recruitment accommodation
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Santen and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Developing and executing marketing strategies for ophthalmology treatments in the DACH region. 7+ years of healthcare marketing experience required. Flexible working, inclusive environment, recruitment accommodation.
Requirements
- 7+ years marketing experience with strategic/operational impact
- Healthcare or pharmaceutical industry experience
- Understanding of regulatory frameworks and market dynamics
- University degree in Business Administration or Marketing
- Developing/executing market-shaping and penetration strategies
- Translating insights into actionable strategies and measurable outcomes
- Experience in agile, cross-functional environments
- Independent initiative driving
- Managing external partners and complex projects
- Omni-channel customer engagement background
- Understanding of digital marketing
- Understanding of HCP activation
- Understanding of analytics tools
- Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Strong Excel skills for data analysis and reporting
- Experience with CRM and marketing tools
- Experience with regulatory approval processes (e.g. MLR)
- Ability to structure and present complex information clearly
- German language proficiency
- English language proficiency
- French or Italian language proficiency (plus)
Tasks
- Develop and execute marketing strategies for DACH portfolio
- Strengthen market presence and access in DACH
- Design and steer HCP activation programs
- Collaborate with regional cross-functional teams and external partners
- Manage and develop marketing activities for DACH portfolio
- Conceive and execute marketing initiatives based on insights
- Plan, control, and manage SG&A budgets in DACH
- Develop and optimize brand and campaign plans for DACH
- Create marketing and communication materials for healthcare professionals
- Conduct market, competitive, and customer analyses for DACH
- Derive actionable insights from analyses
- Align with regional teams for effective market execution
- Manage review and approval processes for materials
- Support field force with relevant content and materials
- Manage external service providers and agencies
- Plan and execute congresses and events in DACH
- Ensure regulatory and internal compliance in DACH
- Participate in internal and external meetings
- Represent DACH perspective in cross-functional discussions
Work Experience
- 7 years
Education
- Bachelor's degree
Languages
- German – Native
- English – Native
- French – Basic
- Italian – Basic
Tools & Technologies
- Microsoft Office
- Excel
- CRM
- marketing tools
- MLR
Benefits
Flexible Working
- Flexible ways of working
Informal Culture
- Highly inclusive work environment
Other Benefits
- Recruitment accommodation
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Santen and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Santen
Industry
Pharmaceuticals
Description
The company is committed to advancing eye care and improving the quality of life for patients worldwide.
Not a perfect match?
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Full-timeOn-siteSeniorMünchen - BP13 Alexion Pharma Germany Company
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Full-timeOn-siteExperiencedMünchen - GSK
Brand Manager*in Hepatology(m/w/x)
Full-timeOn-siteExperiencedMünchen