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IPIpsen Pharma GmbH

Marketing Excellence Lead DACH(m/w/x)

München
Full-timeOn-siteSenior

Digital strategy integration and brand performance tracking for oncology and neuroscience therapeutics. 3+ years of pharmaceutical brand planning and forecasting experience required. Hybrid work model with flexible hours.

Requirements

  • Degree in Business, Marketing, Computer Science, or comparable
  • 3+ years Marketing, brand planning, and forecasting experience
  • Grasp of brand strategy and performance analytics
  • Skill in analyzing in-market performance and KPIs
  • Proficiency in forecasting and market research tools
  • Analytical mindset and data-driven insight generation
  • Familiarity with digital channels and campaign setup
  • Comfort with change management and cross-functional leadership
  • Collaboration, stakeholder orientation, and communication skills
  • Willingness to learn new digital marketing innovations
  • Ideal knowledge of German/DACH Pharmaceutical Market
  • Advantageous experience in Rare Disease or Oncology
  • Fluency in German and English

Tasks

  • Lead digital strategy integration and roadmap implementation
  • Guide and upskill marketing teams through digital transformation
  • Optimize campaign planning and execution through feedback measurement
  • Oversee brand planning using market and sales insights
  • Develop standardized brand performance tracking across the organization
  • Collaborate on internal and global business reviews
  • Streamline forecasting processes and assess performance impact
  • Enhance team analytical and insight generation capabilities
  • Drive customer-centric activation and data-driven decision-making
  • Align regional activities with global Strategic Business Excellence objectives

Work Experience

  • 3 years

Education

  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Forecasting tools
  • Market research tools
  • Competitive intelligence tools
  • Digital channels

Benefits

Flexible Working

  • Hybrid working
  • Flexible working hours

Bonuses & Incentives

  • Attractive performance-related payment

Job Security

  • Permanent employment contract

Other Benefits

  • International future-oriented company

Purpose-Driven Work

  • Meaningful job

Learning & Development

  • Personal development opportunities

Informal Culture

  • Pleasant working atmosphere
  • Open corporate culture

More Vacation Days

  • Up to 36 days off

Healthcare & Fitness

  • Company health management
  • Sports offers

Retirement Plans

  • Pension scheme

Additional Allowances

  • Mobility allowance
  • Childcare allowance

Free or Subsidized Food

  • Canteen allowance

Parking & Commuter Benefits

  • Underground parking
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Ipsen Pharma GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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