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Field Marketing Manager - EMEA(m/w/x)
Full-timeOn-siteExperienced
Berlin
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CUCulture Amp
Senior Marketing Manager - EMEA(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Developing EMEA marketing and events strategy for pipeline and revenue growth in the B2B SaaS employee experience sector. 7+ years B2B SaaS regional marketing experience required. Employee share options program.
Requirements
- Ideally 7+ years B2B SaaS marketing experience, focused on regional or field marketing driving pipeline and revenue
- Ability to create and execute regional marketing strategies for customer acquisition, expansion, and brand elevation
- Experience working in international organizations
- Appreciation for diverse viewpoints and experiences
- Willingness to learn from others
- Innovative and creative mindset
- Willingness to experiment and take calculated risks
- Strong analytical skills
- Proficiency with MarTech tools (Salesforce, HubSpot, Splash, 6Sense)
- Exceptional collaboration and communication skills
- Ability to influence cross-functional teams without direct authority
- Operating rigor
- Understanding of scaling new logo and expansion
- Comfort balancing high-touch field activity with global digital plays
- German or another European language proficiency
- Working experience in DACH/BLX/European markets
- Willingness to travel for regional events and initiatives
- Familiarity with HR tech and HR buyer
- Experience aligning programs to HR use cases
- Experience working with regional partners and third-party events
Tasks
- Develop and execute EMEA marketing strategy
- Develop and execute EMEA events strategy
- Drive pipeline and revenue growth
- Translate global campaign strategy regionally
- Establish and own regional marketing plans
- Translate GTM goals into regional campaigns
- Leverage and extend global marketing programs
- Collaborate with global ABM and DG teams
- Localize content, journeys, and messaging for buyers
- Generate and accelerate pipeline and revenue
- Plan regional events, trade shows, and webinars
- Execute regional events, trade shows, and webinars
- Create impactful brand experiences
- Generate high-quality leads
- Drive account engagement
- Manage new logo and expansion pipeline
- Collaborate with Sales, SDR, People Science, and Customer Success teams
- Synchronize marketing efforts with business goals
- Co-plan quarterly activities
- Run retrospectives for continuous improvement
- Manage lead follow-through to conversion
- Apply understanding of sales priorities
- Apply understanding of customer needs
- Apply understanding of competitive landscape
- Shape regional marketing plans
- Provide feedback on regional messaging
- Provide feedback on market needs
- Advocate for regional needs and priorities
- Ensure alignment with global strategies
- Leverage local partners for joint events
- Run joint webinars with partners
- Influence pipeline and accelerate deals
- Track marketing program KPIs
- Measure marketing program effectiveness
- Utilize data-driven insights
- Drive continuous improvement
- Achieve measurable results
- Manage the marketing budget
- Demonstrate program ROI
- Make trade-offs to maximize impact
- Manage local vendor relationships
- Manage event logistics
- Deliver high-quality, on-time executions
- Manage executions within budget
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
Tools & Technologies
- Salesforce
- HubSpot
- Splash
- 6Sense
Benefits
Competitive Pay
- Employee share options program
Learning & Development
- Professional development programs
Mentorship & Coaching
- Coaching support
Additional Allowances
- Development budgets
- Monthly Camper Life Allowance
- Work from home office budget
Mental Health Support
- Mental wellbeing support
- Quarterly wellbeing pauses
- In-work support program
Team Events
- Team building budgets
More Vacation Days
- Extended year-end breaks
Generous Parental Leave
- Excellent parental leave
Social Impact
- 5 Social Impact Days
- Ally communities
Modern Equipment
- MacBook provided
Healthcare & Fitness
- Medical insurance coverage
Other Benefits
- Employee Resource Groups
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Culture Amp and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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CUCulture Amp
Senior Marketing Manager - EMEA(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Developing EMEA marketing and events strategy for pipeline and revenue growth in the B2B SaaS employee experience sector. 7+ years B2B SaaS regional marketing experience required. Employee share options program.
Requirements
- Ideally 7+ years B2B SaaS marketing experience, focused on regional or field marketing driving pipeline and revenue
- Ability to create and execute regional marketing strategies for customer acquisition, expansion, and brand elevation
- Experience working in international organizations
- Appreciation for diverse viewpoints and experiences
- Willingness to learn from others
- Innovative and creative mindset
- Willingness to experiment and take calculated risks
- Strong analytical skills
- Proficiency with MarTech tools (Salesforce, HubSpot, Splash, 6Sense)
- Exceptional collaboration and communication skills
- Ability to influence cross-functional teams without direct authority
- Operating rigor
- Understanding of scaling new logo and expansion
- Comfort balancing high-touch field activity with global digital plays
- German or another European language proficiency
- Working experience in DACH/BLX/European markets
- Willingness to travel for regional events and initiatives
- Familiarity with HR tech and HR buyer
- Experience aligning programs to HR use cases
- Experience working with regional partners and third-party events
Tasks
- Develop and execute EMEA marketing strategy
- Develop and execute EMEA events strategy
- Drive pipeline and revenue growth
- Translate global campaign strategy regionally
- Establish and own regional marketing plans
- Translate GTM goals into regional campaigns
- Leverage and extend global marketing programs
- Collaborate with global ABM and DG teams
- Localize content, journeys, and messaging for buyers
- Generate and accelerate pipeline and revenue
- Plan regional events, trade shows, and webinars
- Execute regional events, trade shows, and webinars
- Create impactful brand experiences
- Generate high-quality leads
- Drive account engagement
- Manage new logo and expansion pipeline
- Collaborate with Sales, SDR, People Science, and Customer Success teams
- Synchronize marketing efforts with business goals
- Co-plan quarterly activities
- Run retrospectives for continuous improvement
- Manage lead follow-through to conversion
- Apply understanding of sales priorities
- Apply understanding of customer needs
- Apply understanding of competitive landscape
- Shape regional marketing plans
- Provide feedback on regional messaging
- Provide feedback on market needs
- Advocate for regional needs and priorities
- Ensure alignment with global strategies
- Leverage local partners for joint events
- Run joint webinars with partners
- Influence pipeline and accelerate deals
- Track marketing program KPIs
- Measure marketing program effectiveness
- Utilize data-driven insights
- Drive continuous improvement
- Achieve measurable results
- Manage the marketing budget
- Demonstrate program ROI
- Make trade-offs to maximize impact
- Manage local vendor relationships
- Manage event logistics
- Deliver high-quality, on-time executions
- Manage executions within budget
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
Tools & Technologies
- Salesforce
- HubSpot
- Splash
- 6Sense
Benefits
Competitive Pay
- Employee share options program
Learning & Development
- Professional development programs
Mentorship & Coaching
- Coaching support
Additional Allowances
- Development budgets
- Monthly Camper Life Allowance
- Work from home office budget
Mental Health Support
- Mental wellbeing support
- Quarterly wellbeing pauses
- In-work support program
Team Events
- Team building budgets
More Vacation Days
- Extended year-end breaks
Generous Parental Leave
- Excellent parental leave
Social Impact
- 5 Social Impact Days
- Ally communities
Modern Equipment
- MacBook provided
Healthcare & Fitness
- Medical insurance coverage
Other Benefits
- Employee Resource Groups
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Culture Amp and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Culture Amp
Industry
IT
Description
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work.
Not a perfect match?
- Unframe
Field Marketing Manager - EMEA(m/w/x)
Full-timeOn-siteExperiencedBerlin - SumUp
Senior Online Marketing Manager (Brand Performance - Europe)(m/w/x)
Full-timeOn-siteSeniorBerlin - SumUp
Senior Marketing Campaign Manager(m/w/x)
Full-timeOn-siteSeniorBerlin - Adyen
Strategic Partnership Manager DACH(m/w/x)
Full-timeOn-siteSeniorBerlin - Adyen
Partner Success Manager DACH(m/w/x)
Full-timeOn-siteSeniorBerlin