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Senior Marketing Manager DE(m/w/x)
Steering local Creative and Influencer agencies for fashion and lifestyle campaigns at an exclusive online shopping club. Sports marketing and sponsorship knowledge essential. Employee shares program, 40% off fashion products.
Requirements
- Degree in Business Administration or Marketing
- 5-7 years of professional experience with Marketing
- Fluency in English and German
- Knowledge of sports marketing and sponsorship principles
- Creative problem solving skills
- Excellent stakeholder management skills
- Very strong project management skills
- Profound knowledge of the German market
- Strong Excel knowledge and analytical skills
Tasks
- Implement a local touchpoint and media strategy for the German market
- Manage the marketing budget for the German market, including spend planning and reporting
- Ensure the implementation of the media strategy in collaboration with the Media Senior Manager
- Drive the development and execution of sports marketing and sponsorship initiatives
- Steer local Creative and Influencer Marketing agencies for effective campaign execution
- Manage all marketing channels and touchpoints with a focus on customer KPI management
- Localize and execute global campaigns across relevant touchpoints
- Develop and implement additional local marketing activities to support overall strategy
- Stay updated on market trends and insights to identify growth opportunities
- Ensure consistency in communication and tone of voice across all touchpoints
Work Experience
- 5 - 7 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Excel
Benefits
Purpose-Driven Work
- 2 paid volunteering days
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion products
- 30% off Lounge by Zalando
- Discounts from external partners
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform access
Mentorship & Coaching
- Biannual peer-to-peer review
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Senior Marketing Manager DE(m/w/x)
Steering local Creative and Influencer agencies for fashion and lifestyle campaigns at an exclusive online shopping club. Sports marketing and sponsorship knowledge essential. Employee shares program, 40% off fashion products.
Requirements
- Degree in Business Administration or Marketing
- 5-7 years of professional experience with Marketing
- Fluency in English and German
- Knowledge of sports marketing and sponsorship principles
- Creative problem solving skills
- Excellent stakeholder management skills
- Very strong project management skills
- Profound knowledge of the German market
- Strong Excel knowledge and analytical skills
Tasks
- Implement a local touchpoint and media strategy for the German market
- Manage the marketing budget for the German market, including spend planning and reporting
- Ensure the implementation of the media strategy in collaboration with the Media Senior Manager
- Drive the development and execution of sports marketing and sponsorship initiatives
- Steer local Creative and Influencer Marketing agencies for effective campaign execution
- Manage all marketing channels and touchpoints with a focus on customer KPI management
- Localize and execute global campaigns across relevant touchpoints
- Develop and implement additional local marketing activities to support overall strategy
- Stay updated on market trends and insights to identify growth opportunities
- Ensure consistency in communication and tone of voice across all touchpoints
Work Experience
- 5 - 7 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Excel
Benefits
Purpose-Driven Work
- 2 paid volunteering days
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion products
- 30% off Lounge by Zalando
- Discounts from external partners
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform access
Mentorship & Coaching
- Biannual peer-to-peer review
About the Company
Zalando
Industry
Retail
Description
The company is an exclusive online shopping club for fashion and lifestyle products across Europe, offering daily sales campaigns.
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