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ZAZalando

Senior Marketing Manager DE(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Steering local Creative and Influencer agencies for fashion and lifestyle campaigns at an exclusive online shopping club. Sports marketing and sponsorship knowledge essential. Employee shares program, 40% off fashion products.

Requirements

  • Degree in Business Administration or Marketing
  • 5-7 years of professional experience with Marketing
  • Fluency in English and German
  • Knowledge of sports marketing and sponsorship principles
  • Creative problem solving skills
  • Excellent stakeholder management skills
  • Very strong project management skills
  • Profound knowledge of the German market
  • Strong Excel knowledge and analytical skills

Tasks

  • Implement a local touchpoint and media strategy for the German market
  • Manage the marketing budget for the German market, including spend planning and reporting
  • Ensure the implementation of the media strategy in collaboration with the Media Senior Manager
  • Drive the development and execution of sports marketing and sponsorship initiatives
  • Steer local Creative and Influencer Marketing agencies for effective campaign execution
  • Manage all marketing channels and touchpoints with a focus on customer KPI management
  • Localize and execute global campaigns across relevant touchpoints
  • Develop and implement additional local marketing activities to support overall strategy
  • Stay updated on market trends and insights to identify growth opportunities
  • Ensure consistency in communication and tone of voice across all touchpoints

Work Experience

  • 5 - 7 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent

Tools & Technologies

  • Excel

Benefits

Purpose-Driven Work

  • 2 paid volunteering days

Competitive Pay

  • Employee shares program

Corporate Discounts

  • 40% off fashion products
  • 30% off Lounge by Zalando
  • Discounts from external partners

Other Benefits

  • Relocation assistance

Family Support

  • Family services

Healthcare & Fitness

  • Health and wellbeing options

Mental Health Support

  • Mental health support

Learning & Development

  • Training platform access

Mentorship & Coaching

  • Biannual peer-to-peer review
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Zalando and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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