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SASalesforce

Senior Manager of Paid Digital Marketing(m/w/x)

München
Full-timeWith Home OfficeSenior
AI/ML

Leading EMEA paid digital marketing strategy for AI CRM, driving revenue across Germany and Europe. Native or business-fluent German and European campaign management experience required. AI agents accelerate impact, with support for accommodations and severe disability status.

Requirements

  • 7+ years paid digital marketing, performance marketing, or growth marketing
  • Native or business-fluent German language skills
  • Success running paid campaigns in Germany
  • Experience managing European campaigns
  • Understanding of regional differences, compliance, cultural nuances
  • Proven expertise in paid social, programmatic, emerging digital channels
  • Strong analytical skills
  • Experience using analytics platforms and marketing attribution tools
  • Ability to develop comprehensive strategies
  • Hands-on campaign execution and optimization
  • Understanding of PLG motions
  • Understanding how paid marketing supports self-serve acquisition
  • Experience managing significant media budgets ($5M+ annually)
  • Demonstrated ROI improvement
  • Experience leading teams or projects
  • Strong collaboration and stakeholder management abilities
  • Degree or equivalent relevant experience
  • Familiarity with AI-powered marketing tools and optimization platforms
  • Experience in B2B and B2C GTM channels
  • Fluency in additional European languages

Tasks

  • Lead EMEA paid digital marketing strategy
  • Develop comprehensive paid digital marketing strategies
  • Execute paid digital marketing strategies across Germany and key European markets
  • Drive qualified new teams and revenue
  • Own acquisition targets and KPIs
  • Manage paid media budgets
  • Develop learning agenda strategies for paid channels
  • Manage paid social campaigns (LinkedIn, Meta, YouTube)
  • Manage display campaigns
  • Manage retargeting campaigns
  • Manage emerging digital platform campaigns
  • Continuously test campaigns across the funnel
  • Analyze campaigns across the funnel
  • Optimize campaigns across the funnel
  • Use data-driven insights to improve CAC
  • Use data-driven insights to improve LTV
  • Use data-driven insights to improve ROAS
  • Partner with marketing teams for localization
  • Partner with product teams for localization
  • Partner with agencies for localization
  • Ensure campaigns are culturally relevant
  • Ensure campaigns are locally optimized
  • Align campaigns with market-specific nuances
  • Collaborate with web teams
  • Collaborate with creative teams
  • Collaborate with content teams
  • Collaborate with product marketing teams
  • Collaborate with marketing ops teams
  • Collaborate with product teams
  • Collaborate with analytics teams
  • Develop compelling campaigns for European audiences
  • Manage relationships with digital agencies
  • Manage relationships with media partners
  • Manage relationships with technology vendors
  • Maximize campaign effectiveness
  • Maximize campaign efficiency
  • Stay ahead of industry trends
  • Test new paid acquisition channels
  • Test new paid acquisition tactics
  • Bring innovative approaches to paid acquisition
  • Mentor team members
  • Develop team members
  • Foster a culture of testing and learning
  • Contribute to overall growth marketing strategy

Work Experience

  • 7 years

Education

  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Google Analytics
  • Tableau
  • Looker
  • AI-powered marketing tools

Benefits

Purpose-Driven Work

  • AI agents accelerate impact

Other Benefits

  • Accommodations request form available
  • Support for severe disability status
  • Representation goals
  • Accessibility and inclusion emphasis

Social Impact

  • Inclusion initiatives
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Salesforce and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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