tonies
Principal Product Manager - E-commerce(m/w/x)
Full-timeWith HomeofficeSenior
Düsseldorf
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TOtonies
Senior Manager, Lifecycle Marketing(m/w/x)
Düsseldorf, Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Optimizing customer journeys and behavior-triggered campaigns on the leading children's audio platform. 5-8+ years lifecycle marketing experience required. Deutschlandticket, parking subsidy, and leasing bicycle.
Requirements
- 5–8+ years lifecycle marketing, retention, CRM, or growth experience
- Ability to build and scale lifecycle programs
- Understanding of customer behavior driving value
- Experience with CRM platforms (e.g. Braze)
- Partnering with product/app teams
- Owning strategy and execution
- High-level thinking to detailed program design
- Analytical mindset
- Using data to inform decisions and measure impact
- Cross-functional experience in global organization
- Cross-functional experience in multi-market organization
- High ownership
- Curiosity
- Comfort operating in ambiguity
- Fluent English (C1/C2)
- Fluent German or French
Tasks
- Own performance across lifecycle stages
- Drive improvements in customer behavior and value
- Translate strategy into clear programs and workflows
- Build and optimize lifecycle journeys in CRM and app
- Develop behavior-triggered campaigns
- Identify and scale high-impact lifecycle levers
- Partner with CRM and product teams for execution
- Ensure alignment between CRM, app, and content
- Contribute to lifecycle tooling and automation
- Develop a clear lifecycle roadmap
- Prioritize initiatives based on impact
- Test and scale programs across markets
- Define and manage a testing roadmap
- Run experiments across channels
- Identify drivers of behavior change
- Scale successful programs globally
- Work with Product, Growth, CRM, Data & Insights, E-commerce, and Customer Happiness teams
- Partner with regional marketing teams
- Balance global consistency with local needs
- Track and analyze lifecycle KPIs
- Contribute to Retention MBRs
- Provide insights and performance updates
- Refine lifecycle strategy and execution
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
- French – Business Fluent
Tools & Technologies
- Braze
Benefits
Public Transport Subsidies
- Deutschlandticket
Parking & Commuter Benefits
- Monthly parking space subsidy
Company Bike
- Leasing bicycle
Additional Allowances
- Remote work subsidy
- Occupational disability insurance subsidy
Retirement Plans
- Company pension plan subsidy
- Occupational pension scheme subsidy
More Vacation Days
- 30 days of paid annual leave
- 3 additional days off
Learning & Development
- Internal and external training opportunities
- Individual learning budget
- Babbel language learning app
Mental Health Support
- Calm meditation app access
Corporate Discounts
- Discounts on tonies products
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of tonies and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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TOtonies
Senior Manager, Lifecycle Marketing(m/w/x)
Düsseldorf, Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Optimizing customer journeys and behavior-triggered campaigns on the leading children's audio platform. 5-8+ years lifecycle marketing experience required. Deutschlandticket, parking subsidy, and leasing bicycle.
Requirements
- 5–8+ years lifecycle marketing, retention, CRM, or growth experience
- Ability to build and scale lifecycle programs
- Understanding of customer behavior driving value
- Experience with CRM platforms (e.g. Braze)
- Partnering with product/app teams
- Owning strategy and execution
- High-level thinking to detailed program design
- Analytical mindset
- Using data to inform decisions and measure impact
- Cross-functional experience in global organization
- Cross-functional experience in multi-market organization
- High ownership
- Curiosity
- Comfort operating in ambiguity
- Fluent English (C1/C2)
- Fluent German or French
Tasks
- Own performance across lifecycle stages
- Drive improvements in customer behavior and value
- Translate strategy into clear programs and workflows
- Build and optimize lifecycle journeys in CRM and app
- Develop behavior-triggered campaigns
- Identify and scale high-impact lifecycle levers
- Partner with CRM and product teams for execution
- Ensure alignment between CRM, app, and content
- Contribute to lifecycle tooling and automation
- Develop a clear lifecycle roadmap
- Prioritize initiatives based on impact
- Test and scale programs across markets
- Define and manage a testing roadmap
- Run experiments across channels
- Identify drivers of behavior change
- Scale successful programs globally
- Work with Product, Growth, CRM, Data & Insights, E-commerce, and Customer Happiness teams
- Partner with regional marketing teams
- Balance global consistency with local needs
- Track and analyze lifecycle KPIs
- Contribute to Retention MBRs
- Provide insights and performance updates
- Refine lifecycle strategy and execution
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
- French – Business Fluent
Tools & Technologies
- Braze
Benefits
Public Transport Subsidies
- Deutschlandticket
Parking & Commuter Benefits
- Monthly parking space subsidy
Company Bike
- Leasing bicycle
Additional Allowances
- Remote work subsidy
- Occupational disability insurance subsidy
Retirement Plans
- Company pension plan subsidy
- Occupational pension scheme subsidy
More Vacation Days
- 30 days of paid annual leave
- 3 additional days off
Learning & Development
- Internal and external training opportunities
- Individual learning budget
- Babbel language learning app
Mental Health Support
- Calm meditation app access
Corporate Discounts
- Discounts on tonies products
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of tonies and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
tonies
Industry
Media
Description
The company is the world’s largest interactive audio platform for children, offering innovative audio entertainment and education.
Not a perfect match?
- tonies
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