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DEU13 Tyco Fire & Security Holding Germany GmbH
3mo ago

Marketing Program Manager, EMEA(m/w/x)

Ratingen
Full-timeWith Home OfficeSenior

Description

In this role, you will drive a programmatic marketing engine focused on engaging existing customers through data-driven campaigns, compelling content, and strategic collaboration with sales and product teams to enhance customer value and drive measurable outcomes.

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Requirements

  • •7+ years in performance marketing, digital lifecycle marketing, or B2B retention/growth marketing
  • •Demonstrated success in designing and executing campaigns targeting installed base customers
  • •Strong experience with marketing automation tools, CRM systems, analytics platforms, and content creation
  • •Data-driven decision making and passion for crafting compelling messaging and campaigns
  • •Hands-on executor with a bias for action
  • •Natural collaborator thriving at the intersection of marketing, sales, and product
  • •Fluency in English with ability to work on-site at least 3 days/week

Work Experience

7 years

Tasks

  • •Design and implement a scalable marketing program for the installed base across EMEA
  • •Create customer lifecycle programs for renewals, cross-sell, and upsell
  • •Build and manage automated campaign flows based on data and behavior
  • •Craft compelling content tailored to existing customer needs
  • •Develop segmentation strategies to personalize messaging and offers
  • •Align campaigns with product teams for timing and relevance
  • •Track performance of lifecycle campaigns, including renewal rates and ROI
  • •Identify drop-off points in the customer journey and optimize content
  • •Run A/B tests and iterate messaging for continuous improvement
  • •Collaborate with sales teams to align marketing with account engagement
  • •Work with product managers on upgrade paths and feature releases
  • •Create shared KPIs and reporting dashboards for installed base marketing

Tools & Technologies

marketing automation toolsCRM systemsanalytics platforms

Languages

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of DEU13 Tyco Fire & Security Holding Germany GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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