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DK
DKV Mobility
26d ago

Teammanager Product Marketing(m/w/x)

Ratingen
Full-time, Part-timeWith Home OfficeExperienced
AI/ML

Description

In this role, you will lead a dynamic product marketing team, crafting go-to-market strategies and ensuring effective positioning of digital B2B services. Your day-to-day responsibilities will involve collaborating with various departments and leveraging data to enhance product adoption.

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Requirements

  • •Several years of experience in product marketing for digital products, platforms, or SaaS solutions in a B2B environment
  • •Initial experience in technical and disciplinary management of teams
  • •In-depth experience in go-to-market, product positioning, and benefit communication
  • •Very good understanding of digital product development and platform and SaaS business models
  • •Operational experience in implementing product marketing measures
  • •Confidence in market, competition, and product analyses as well as relevant KPIs
  • •Experience in using analytics, CRM, and marketing tools
  • •Practical experience in using AI tools in a marketing or product context
  • •Very good command of German and English

Work Experience

approx. 1 - 4 years

Tasks

  • •Lead and develop a product marketing team
  • •Develop and implement go-to-market strategies for the product lifecycle
  • •Ensure clear positioning of digital products
  • •Coordinate with Product Management, Sales, and Customer Service
  • •Manage operational tasks in product marketing for SaaS solutions
  • •Utilize market, competition, and product data to optimize positioning and adoption
  • •Analyze and scale product marketing measures using AI-based tools
  • •Define target groups, use cases, and buyer personas
  • •Establish processes, KPIs, and data-driven methods in product marketing
  • •Coordinate with international, cross-functional stakeholders

Tools & Technologies

HubSpotGoogle Analytics

Languages

German – Business Fluent

English – Business Fluent

Benefits

Flexible Working

  • •Flexible working hours
  • •Balanced mix of on-site meetings and home office

Family Support

  • •Family-friendly working time models
  • •Parent-child offices

Healthcare & Fitness

  • •Comprehensive company health management

Company Bike

  • •Support for leasing eBike
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