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Teammanager Product Marketing(m/w/x)
Product marketing team leadership for SaaS solutions on a European B2B payment platform. Go-to-market strategy and digital product positioning. Several years B2B product marketing experience for digital products required; initial team management experience preferred. Family-friendly working models, parent-child offices, comprehensive health management.
Requirements
- Several years of experience in product marketing for digital products, platforms, or SaaS solutions in a B2B environment
- Initial experience in technical and disciplinary management of teams
- In-depth experience in go-to-market, product positioning, and benefit communication
- Very good understanding of digital product development and platform and SaaS business models
- Operational experience in implementing product marketing measures
- Confidence in market, competition, and product analyses as well as relevant KPIs
- Experience in using analytics, CRM, and marketing tools
- Practical experience in using AI tools in a marketing or product context
- Very good command of German and English
Tasks
- Lead and develop a product marketing team
- Develop and implement go-to-market strategies for the product lifecycle
- Ensure clear positioning of digital products
- Coordinate with Product Management, Sales, and Customer Service
- Manage operational tasks in product marketing for SaaS solutions
- Utilize market, competition, and product data to optimize positioning and adoption
- Analyze and scale product marketing measures using AI-based tools
- Define target groups, use cases, and buyer personas
- Establish processes, KPIs, and data-driven methods in product marketing
- Coordinate with international, cross-functional stakeholders
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- HubSpot
- Google Analytics
Benefits
Flexible Working
- Flexible working hours
- Balanced mix of on-site meetings and home office
Family Support
- Family-friendly working time models
- Parent-child offices
Healthcare & Fitness
- Comprehensive company health management
Company Bike
- Support for leasing eBike
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Teammanager Product Marketing(m/w/x)
Product marketing team leadership for SaaS solutions on a European B2B payment platform. Go-to-market strategy and digital product positioning. Several years B2B product marketing experience for digital products required; initial team management experience preferred. Family-friendly working models, parent-child offices, comprehensive health management.
Requirements
- Several years of experience in product marketing for digital products, platforms, or SaaS solutions in a B2B environment
- Initial experience in technical and disciplinary management of teams
- In-depth experience in go-to-market, product positioning, and benefit communication
- Very good understanding of digital product development and platform and SaaS business models
- Operational experience in implementing product marketing measures
- Confidence in market, competition, and product analyses as well as relevant KPIs
- Experience in using analytics, CRM, and marketing tools
- Practical experience in using AI tools in a marketing or product context
- Very good command of German and English
Tasks
- Lead and develop a product marketing team
- Develop and implement go-to-market strategies for the product lifecycle
- Ensure clear positioning of digital products
- Coordinate with Product Management, Sales, and Customer Service
- Manage operational tasks in product marketing for SaaS solutions
- Utilize market, competition, and product data to optimize positioning and adoption
- Analyze and scale product marketing measures using AI-based tools
- Define target groups, use cases, and buyer personas
- Establish processes, KPIs, and data-driven methods in product marketing
- Coordinate with international, cross-functional stakeholders
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- HubSpot
- Google Analytics
Benefits
Flexible Working
- Flexible working hours
- Balanced mix of on-site meetings and home office
Family Support
- Family-friendly working time models
- Parent-child offices
Healthcare & Fitness
- Comprehensive company health management
Company Bike
- Support for leasing eBike
About the Company
DKV Mobility
Industry
Other
Description
The company is part of a leading European B2B platform for on-the-road payment solutions, committed to a sustainable future of mobility.
Not a perfect match?
- DKV Mobility
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