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ADadidas

Senior Manager Digital Analytics(m/w/x)

Herzogenaurach
Full-timeOn-siteSenior
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Leading analytics practice for global sportswear brand, informing digital strategy with consumer insights. 8+ years digital analytics experience required. Team leadership experience a plus.

Requirements

  • University degree in Business or equivalent
  • 8+ years of Digital Analytics experience
  • Extensive digital marketing experience in brand environment
  • Experience in digital sales environment
  • Team leadership experience is a plus
  • Passion for data-based recommendations
  • Very good communication skills, comfortable presenting complex topics
  • Very good presentation and story-telling skills
  • People management skills are a big plus
  • Extensive experience with analytics tools and disciplines
  • Extensive visualization techniques experience
  • Very good project management skills, ability to lead projects
  • Proficient in MS Office
  • Fluent English verbally and written
  • University degree in Business or equivalent
  • 8+ years of Digital Analytics experience
  • Extensive digital marketing experience in brand environment
  • Experience in digital sales environment
  • Team leadership experience is a plus
  • Passion for data-based recommendations
  • Very good communication skills, comfortable presenting complex topics
  • Very good presentation and story-telling skills
  • People management skills are a big plus
  • Extensive experience with analytics tools and disciplines
  • Extensive visualization techniques experience
  • Very good project management skills, ability to lead projects
  • Proficient in MS Office
  • Fluent English verbally and written

Tasks

  • Lead continuous development of analytics practice
  • Manage demand for insights and analytics services
  • Oversee data collection, tracking, mining, and analysis
  • Support teams to increase reach, engagement, and advocacy
  • Inform Global Digital strategy with insights
  • Lead analytics services for stakeholders
  • Drive assigned projects in analytics areas
  • Advise stakeholders on digital analytics
  • Select appropriate KPIs and monitor performance
  • Derive trends and opportunities from data
  • Provide actionable recommendations and calls for action
  • Develop and maintain stakeholder network
  • Implement data-driven decision processes
  • Co-define and implement new reporting structures
  • Refine existing reporting structures
  • Develop best practice guidance for markets
  • Build strong internal and external networks
  • Inform community on latest trends and technologies
  • Create supportive work environment
  • Coach and train employees
  • Provide career development opportunities
  • Monitor and evaluate team workload
  • Assess organizational efficiency with data
  • Make changes to meet business needs
  • Set clear direction and targets for team

Work Experience

  • 8 years

Education

  • Vocational certificationOR
  • Bachelor's degree

Languages

  • English – Fluent
  • German – Fluent

Tools & Technologies

  • SQL
  • MS Office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of adidas and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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