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HEHeidelberg Materials

Senior Manager Branding, Sponsoring, and Events(m/w/x)

Heidelberg
Full-timeWith Home OfficeSenior
AI/ML

Global brand strategy development and positioning for building materials. 8-10+ years international brand management expertise required. Profit share, Christmas/vacation payments, flexible hours, up to 50% remote.

Requirements

  • Strategic brand leadership with global brand management expertise
  • 8-10+ years in brand strategy, management, or corporate brand/communications in international environment
  • Brand positioning, architecture, and global brand framework development expertise
  • Strong understanding of brand guidelines, CI/CD standards, and design principles
  • Experience steering brand governance processes in matrix and country structures
  • Experience with sponsoring and corporate event frameworks from a brand perspective
  • Familiarity with asset management systems and structured brand asset processes
  • Strong stakeholder management, clear decision-making, and assertiveness
  • Excellent English language skills; additional languages advantageous

Tasks

  • Drive brand strategy for corporate and global product brands
  • Evolving brand positioning and architecture
  • Ensure consistent brand application across markets, channels, and formats
  • Establish clear brand guardrails, standards, and decision-making frameworks
  • Serve as central point of contact for strategic brand decisions
  • Develop and maintain brand guidelines and frameworks
  • Support market-specific brand adaptations and applications
  • Integrate emerging trends and AI technologies into brand strategy
  • Manage brand compliance with guidelines, CI/CD standards, and design principles
  • Assume ownership of brand assets in the asset management system
  • Monitor brand asset provision and management in relevant tools
  • Identify and develop strategic sponsorship partnerships
  • Seek potential sponsors, manage contacts, and negotiate agreements
  • Plan and execute corporate events
  • Develop event concepts, coordinate vendors, manage budgets, and plan operations

Work Experience

  • 8 - 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishNative
  • otherBasic

Tools & Technologies

  • DAM

Benefits

Bonuses & Incentives

  • Profit share/bonus

Competitive Pay

  • Christmas payment

Flexible Working

  • Flexible working time models
  • Up to 50% remote working within Germany

More Vacation Days

  • 30 vacation days
  • Additional special vacation days

Public Transport Subsidies

  • JobTicket

Company Bike

  • JobBike

Corporate Discounts

  • Special conditions and discounts for gyms

Healthcare & Fitness

  • Company fitness room
  • Various sports classes
  • Health and prevention campaigns

Mentorship & Coaching

  • Individual onboarding with buddy program

Other Benefits

  • Networking initiatives

Modern Office

  • Modern headquarters next to the river Neckar

Ergonomic Workplace

  • Ergonomic workplaces
  • Height-adjustable desks

Free or Subsidized Food

  • Canteen with discounted and healthy meals

Parking & Commuter Benefits

  • Bicycle parking
  • Underground parking with charging stations
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Heidelberg Materials and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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