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ABAbbott

Senior IT Business Analyst – Digital Marketing(m/w/x)

Wiesbaden
Full-timeOn-siteSenior

Leading analysis and implementation of digital content solutions and marketing automation platforms at global healthcare leader. GxP validation and vendor management experience required. Company bike, employee stock purchase program.

Requirements

  • Min. bachelor’s degree in information systems, Computer Science, Business, or related field
  • Minimum 5 years experience as Business Analyst in digital marketing, eCommerce, CRM, or customer experience IT projects
  • Proven track record in global, matrix environments
  • Experience with GxP validation and vendor management
  • Strong knowledge of Agile SCRUM development methodologies
  • Ability to define best practices for web/mobile solution design, integrating multiple cloud platforms
  • Hands-on experience designing/hosting customer-facing digital assets (websites, mobile apps)
  • Familiarity with software quality assurance and regulatory compliance requirements
  • Excellent written and verbal communication skills in English
  • Master’s degree in business administration, Information Technology, or related field
  • Experience in organizational management within large-scale, global business models
  • Interdisciplinary, intercultural, influencing skills; ability to build effective networks
  • Experience working in globally distributed teams and matrixed environments
  • Understanding of solutions in Content Management, Digital Asset Management, CRM, Medical Legal Review, content tagging, and workflow design
  • Ability to interpret and contribute to conceptual systems and solution architecture
  • Familiarity with healthcare ecosystem, reimbursement models, or MedTech industry
  • Experience supporting business development initiatives with platforms like Salesforce, eWizard, Adobe Campaign, AWS Lambda, AWS Lex
  • Prior exposure to diabetes care or medical device sectors
  • Understanding of global cybersecurity and privacy regulations, including GDPR

Tasks

  • Bridge commercial and digital marketing strategies with IT solutions
  • Partner with marketing, e-commerce, and commercial teams
  • Transform customer engagement objectives into global digital platforms
  • Support launch programs
  • Optimize digital operations across regions
  • Lead structured analysis of business goals
  • Analyze B2C and B2B customer journeys
  • Analyze marketing and customer experience process requirements
  • Translate complex requirements into use cases
  • Develop process flows and user stories
  • Create functional specifications
  • Identify operational, technical, financial risks and gaps
  • Recommend improvements
  • Lead pilot implementations of digital content solutions
  • Ensure smooth handover to service delivery teams
  • Drive implementation and enhancement of digital platforms
  • Define and execute the digital content roadmap
  • Manage metadata, content tagging, and information architecture
  • Liaise between business stakeholders and technical teams
  • Align priorities and expectations across teams
  • Facilitate workshops, demos, and UAT sessions
  • Conduct reviews with commercial and IT partners
  • Champion GDPR and healthcare compliance
  • Champion IT security and corporate digital governance
  • Monitor platform performance
  • Drive continuous improvement using analytics and feedback

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • CRM
  • Agile SCRUM
  • Content Management
  • Digital Asset Management
  • Medical Legal Review
  • Salesforce
  • eWizard
  • Adobe Campaign
  • AWS Lambda
  • AWS Lex

Benefits

Retirement Plans

  • Attractive Abbott Pension Plan

Company Bike

  • Company bike

Competitive Pay

  • Employee stock purchase program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Abbott and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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