Coty Inc.
Senior Digital Media Manager(m/w/x)
Full-timeWith HomeofficeSenior
Darmstadt
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COCoty Inc.
Senior Digital Media Trading Manager(m/w/x)
Darmstadt
Full-timeWith Home OfficeSenior
Nejo AI Summary
Digital media trading for global cosmetics brands, managing programmatic buying and RTB platforms. Hands-on DCO and audience segmentation experience required. Up to 50% home working, trust-based hours.
Requirements
- Bachelor/Master in Marketing, Media Management, or Digital Communication
- Proven analytical and quantitative skills
- Strong understanding of programmatic buying, RTB platforms, and digital media ecosystems
- Hands-on experience with A/B testing, DCO, Audience Segmentation, Programmatic Media Buying, and Media Attribution
- Understanding of integrated Marketing channels (Retail Media, Social Media, Content Marketing)
- Results-driven, organized self-starter
- Strong communication skills
- Attention to detail
- Ability to operate in fast-paced, ambiguous environments
- Very good German skills (written and spoken)
- Very good English skills (written and spoken)
Tasks
- Oversee digital media trading operations
- Manage campaign planning and delivery
- Foster a collaborative and innovative environment
- Conduct regular performance reviews
- Advise on digital marketing technology
- Upskill Digital Activation Managers
- Plan and execute programmatic, social, and ecommerce buying
- Develop and implement trading strategies
- Stay informed about industry trends
- Integrate strategies across upper and lower funnel
- Facilitate cohesive campaign execution
- Promote unified data analysis and media optimization
- Monitor MarTech standards
- Develop taxonomy and create dashboards
- Localize global MarTech strategies
- Make informed local MarTech decisions
- Set up advertising technology platforms
- Manage and implement ad tech tools
- Analyze ad tech data for performance improvement
- Meet and exceed external auditor benchmarks
- Establish relationships with ad tech vendors
- Optimize digital media with agency partners
- Localize and implement digital measurement
- Communicate data insights to non-technical stakeholders
- Manage core technologies
- Develop learning agenda and KPIs
- Optimize in-campaign performance
- Design audience segmentation strategies
- Deploy audience segmentation across data sets
Work Experience
- 8 years
Education
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Google Marketing Platform
- Google Analytics
- Google Ads
- DoubleVerify
- CreativeX
- Adfidence
Benefits
Flexible Working
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Informal Culture
- Positive working atmosphere
- Culture shaped by diversity
- Collaboration and enjoyment
- International corporate setting
- Flat hierarchies
Diverse Work
- Exciting projects
Modern Office
- Modern working environment
Parking & Commuter Benefits
- Free on-site parking
- Central location
- Excellent public transport connections
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Coty Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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COCoty Inc.
Senior Digital Media Trading Manager(m/w/x)
Darmstadt
Full-timeWith Home OfficeSenior
Nejo AI Summary
Digital media trading for global cosmetics brands, managing programmatic buying and RTB platforms. Hands-on DCO and audience segmentation experience required. Up to 50% home working, trust-based hours.
Requirements
- Bachelor/Master in Marketing, Media Management, or Digital Communication
- Proven analytical and quantitative skills
- Strong understanding of programmatic buying, RTB platforms, and digital media ecosystems
- Hands-on experience with A/B testing, DCO, Audience Segmentation, Programmatic Media Buying, and Media Attribution
- Understanding of integrated Marketing channels (Retail Media, Social Media, Content Marketing)
- Results-driven, organized self-starter
- Strong communication skills
- Attention to detail
- Ability to operate in fast-paced, ambiguous environments
- Very good German skills (written and spoken)
- Very good English skills (written and spoken)
Tasks
- Oversee digital media trading operations
- Manage campaign planning and delivery
- Foster a collaborative and innovative environment
- Conduct regular performance reviews
- Advise on digital marketing technology
- Upskill Digital Activation Managers
- Plan and execute programmatic, social, and ecommerce buying
- Develop and implement trading strategies
- Stay informed about industry trends
- Integrate strategies across upper and lower funnel
- Facilitate cohesive campaign execution
- Promote unified data analysis and media optimization
- Monitor MarTech standards
- Develop taxonomy and create dashboards
- Localize global MarTech strategies
- Make informed local MarTech decisions
- Set up advertising technology platforms
- Manage and implement ad tech tools
- Analyze ad tech data for performance improvement
- Meet and exceed external auditor benchmarks
- Establish relationships with ad tech vendors
- Optimize digital media with agency partners
- Localize and implement digital measurement
- Communicate data insights to non-technical stakeholders
- Manage core technologies
- Develop learning agenda and KPIs
- Optimize in-campaign performance
- Design audience segmentation strategies
- Deploy audience segmentation across data sets
Work Experience
- 8 years
Education
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Google Marketing Platform
- Google Analytics
- Google Ads
- DoubleVerify
- CreativeX
- Adfidence
Benefits
Flexible Working
- Up to 50% home working
- Trust-based working hours
- Flexible working arrangements
Informal Culture
- Positive working atmosphere
- Culture shaped by diversity
- Collaboration and enjoyment
- International corporate setting
- Flat hierarchies
Diverse Work
- Exciting projects
Modern Office
- Modern working environment
Parking & Commuter Benefits
- Free on-site parking
- Central location
- Excellent public transport connections
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Coty Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Coty Inc.
Industry
Fashion
Description
Das Unternehmen ist ein weltweit führendes Kosmetikunternehmen und Marktführer bei Parfüms sowie Nummer 3 bei dekorativer Kosmetik.
Not a perfect match?
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