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BOBoehringer Ingelheim

Senior Digital Manager(m/w/x)

Ingelheim am Rhein
Full-timeOn-siteSenior

Developing digital campaigns for vet and non-vet channels, creating tailored portfolio strategies. Master's degree in marketing or related, extensive GTM plan execution for digital products required. Focus on strategic digital product delivery and adoption.

Requirements

  • Master’s degree in Marketing, Business Administration, Computer Science or related field
  • Long-term experience in digital product growth roles
  • Proven track record managing GTM strategies, advisory boards, and cross-functional alignment
  • Strong background in creating marketing strategies, positioning digital products, and driving adoption
  • Extensive experience developing/executing GTM plans for digital products/initiatives with measurable business results
  • Proficiency in analyzing metrics, interpreting insights, and using data for marketing decisions
  • Proven track record managing diverse team/stakeholder relationships
  • Strong influence skills in a matrix environment
  • Exceptional ability to create compelling marketing narratives
  • Exceptional ability to communicate effectively to diverse audiences

Tasks

  • Deliver strategic digital products and solutions.
  • Develop innovative campaigns for vet and non-vet channels.
  • Create tailored strategies for portfolio.
  • Enable digital transformation in marketing and promotion.
  • Guide positioning of cutting-edge digital products and solutions.
  • Identify customer needs.
  • Define digital solutions to enhance value.
  • Craft and execute data-driven marketing strategies.
  • Drive awareness, adoption, and retention for digital products.
  • Create value propositions.
  • Create messaging frameworks.
  • Create marketing assets.
  • Align product development with marketing efforts.
  • Secure cross-functional stakeholder alignment.
  • Deliver performance metrics.
  • Continuously optimize strategies.
  • Establish Customer Advisory Boards.
  • Manage Customer Advisory Boards.
  • Engage key stakeholders.
  • Create Go-to-Market (GTM) plans.
  • Execute Go-to-Market (GTM) plans.

Work Experience

  • approx. 4 - 6 years

Education

  • Master's degree

Languages

  • EnglishBusiness Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Boehringer Ingelheim and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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