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Senior Digital Manager(m/w/x)
Developing digital campaigns for vet and non-vet channels, creating tailored portfolio strategies. Master's degree in marketing or related, extensive GTM plan execution for digital products required. Focus on strategic digital product delivery and adoption.
Requirements
- Master’s degree in Marketing, Business Administration, Computer Science or related field
- Long-term experience in digital product growth roles
- Proven track record managing GTM strategies, advisory boards, and cross-functional alignment
- Strong background in creating marketing strategies, positioning digital products, and driving adoption
- Extensive experience developing/executing GTM plans for digital products/initiatives with measurable business results
- Proficiency in analyzing metrics, interpreting insights, and using data for marketing decisions
- Proven track record managing diverse team/stakeholder relationships
- Strong influence skills in a matrix environment
- Exceptional ability to create compelling marketing narratives
- Exceptional ability to communicate effectively to diverse audiences
Tasks
- Deliver strategic digital products and solutions.
- Develop innovative campaigns for vet and non-vet channels.
- Create tailored strategies for portfolio.
- Enable digital transformation in marketing and promotion.
- Guide positioning of cutting-edge digital products and solutions.
- Identify customer needs.
- Define digital solutions to enhance value.
- Craft and execute data-driven marketing strategies.
- Drive awareness, adoption, and retention for digital products.
- Create value propositions.
- Create messaging frameworks.
- Create marketing assets.
- Align product development with marketing efforts.
- Secure cross-functional stakeholder alignment.
- Deliver performance metrics.
- Continuously optimize strategies.
- Establish Customer Advisory Boards.
- Manage Customer Advisory Boards.
- Engage key stakeholders.
- Create Go-to-Market (GTM) plans.
- Execute Go-to-Market (GTM) plans.
Work Experience
- approx. 4 - 6 years
Education
- Master's degree
Languages
- English – Business Fluent
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Senior Digital Manager(m/w/x)
Developing digital campaigns for vet and non-vet channels, creating tailored portfolio strategies. Master's degree in marketing or related, extensive GTM plan execution for digital products required. Focus on strategic digital product delivery and adoption.
Requirements
- Master’s degree in Marketing, Business Administration, Computer Science or related field
- Long-term experience in digital product growth roles
- Proven track record managing GTM strategies, advisory boards, and cross-functional alignment
- Strong background in creating marketing strategies, positioning digital products, and driving adoption
- Extensive experience developing/executing GTM plans for digital products/initiatives with measurable business results
- Proficiency in analyzing metrics, interpreting insights, and using data for marketing decisions
- Proven track record managing diverse team/stakeholder relationships
- Strong influence skills in a matrix environment
- Exceptional ability to create compelling marketing narratives
- Exceptional ability to communicate effectively to diverse audiences
Tasks
- Deliver strategic digital products and solutions.
- Develop innovative campaigns for vet and non-vet channels.
- Create tailored strategies for portfolio.
- Enable digital transformation in marketing and promotion.
- Guide positioning of cutting-edge digital products and solutions.
- Identify customer needs.
- Define digital solutions to enhance value.
- Craft and execute data-driven marketing strategies.
- Drive awareness, adoption, and retention for digital products.
- Create value propositions.
- Create messaging frameworks.
- Create marketing assets.
- Align product development with marketing efforts.
- Secure cross-functional stakeholder alignment.
- Deliver performance metrics.
- Continuously optimize strategies.
- Establish Customer Advisory Boards.
- Manage Customer Advisory Boards.
- Engage key stakeholders.
- Create Go-to-Market (GTM) plans.
- Execute Go-to-Market (GTM) plans.
Work Experience
- approx. 4 - 6 years
Education
- Master's degree
Languages
- English – Business Fluent
About the Company
Boehringer Ingelheim
Industry
Pharmaceuticals
Description
The company is focused on delivering lasting value to patients through innovative therapies and early clinical development.
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