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TATaktile

Senior Digital Growth Manager(m/w/x)

Berlin
Full-timeRemoteSenior
AI/ML

Driving paid acquisition and search visibility for AI-powered financial decision platform. 4+ years growth marketing experience required. Owning function end-to-end in lean, high-output team.

Requirements

  • 4+ years growth/performance/paid marketing
  • Proven track record managing/optimizing paid campaigns for pipeline
  • Hands-on experience running ABM programs with sales
  • Curiosity to work with latest AI tools
  • Owning function end-to-end in lean, high-output team
  • Experience with CRMs and marketing automation platforms
  • Ability to move fast in scale-up environment

Tasks

  • Drive paid acquisition and search visibility
  • Manage paid channels end-to-end
  • Collaborate on organic search strategy
  • Define Generative Engine Optimization (GEO) strategy
  • Plan and execute full-funnel campaigns
  • Continuously optimize campaigns
  • Translate performance data into creative briefs
  • Iterate on ad visuals and copy
  • Manage budget allocation and bidding strategies
  • Tailor budgets and creative to regional nuances
  • Define and maintain target account list
  • Design coordinated ABM programs
  • Execute coordinated ABM programs
  • Track account-level engagement
  • Use insights to guide sequencing and prioritization
  • Build ABM infrastructure and playbooks
  • Leverage AI agents for lead research
  • Leverage AI agents for personalized outreach
  • Build and maintain performance dashboards
  • Align on multi-touch attribution models
  • Ensure accurate pipeline reporting
  • Translate data into actionable insights

Work Experience

  • 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • AI tools
  • CRMs
  • marketing automation platforms
  • HubSpot
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Taktile and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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