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Senior Demand Generation Manager(m/w/x)
Building demand generation engines for AI-powered visual self-checkout systems in high-traffic retail. 3+ years B2B SaaS demand generation with Paid Social/Growth expertise required. Focus on cutting-edge AI checkout technology.
Requirements
- 5+ years in marketing
- ~3+ years in B2B SaaS demand generation
- Proven experience building pipeline
- Deep hands-on expertise
- Paid Social / Paid Growth
- ABM targeting specific companies
- AI Tools / Building Agents
- Data Analytics & Funnel Optimization
- Builder mindset
- Strong commercial intuition
- Comfortable working internationally
- Focus on revenue
- Fluent in German and English
Tasks
- Own Top-of-Funnel growth to create a qualified pipeline
- Design and run demand generation engines
- Take full ownership of all channels
- Build and scale Account-Based Marketing for target accounts
- Analyze the funnel from first touch to revenue
- Collaborate with Sales and founders on ICPs, accounts, and messaging
- Test bold ideas and quickly eliminate weak ones
- Track MQLs, pipeline, CAC, and revenue impact
- Focus on outcomes rather than activity
- Ensure a predictable, scalable demand generation engine is operational
- Establish trust between Sales and Marketing through high pipeline quality
- Develop repeatable growth channels for Paid Social and ABM
- Maintain transparency and measurability of TOFO performance tied to revenue
- Prepare to step into a Head of Demand Generation role
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Paid Social
- AI Tools
- Data Analytics
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Senior Demand Generation Manager(m/w/x)
Building demand generation engines for AI-powered visual self-checkout systems in high-traffic retail. 3+ years B2B SaaS demand generation with Paid Social/Growth expertise required. Focus on cutting-edge AI checkout technology.
Requirements
- 5+ years in marketing
- ~3+ years in B2B SaaS demand generation
- Proven experience building pipeline
- Deep hands-on expertise
- Paid Social / Paid Growth
- ABM targeting specific companies
- AI Tools / Building Agents
- Data Analytics & Funnel Optimization
- Builder mindset
- Strong commercial intuition
- Comfortable working internationally
- Focus on revenue
- Fluent in German and English
Tasks
- Own Top-of-Funnel growth to create a qualified pipeline
- Design and run demand generation engines
- Take full ownership of all channels
- Build and scale Account-Based Marketing for target accounts
- Analyze the funnel from first touch to revenue
- Collaborate with Sales and founders on ICPs, accounts, and messaging
- Test bold ideas and quickly eliminate weak ones
- Track MQLs, pipeline, CAC, and revenue impact
- Focus on outcomes rather than activity
- Ensure a predictable, scalable demand generation engine is operational
- Establish trust between Sales and Marketing through high pipeline quality
- Develop repeatable growth channels for Paid Social and ABM
- Maintain transparency and measurability of TOFO performance tied to revenue
- Prepare to step into a Head of Demand Generation role
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- Paid Social
- AI Tools
- Data Analytics
About the Company
VisioLab
Industry
IT
Description
The company is building the fastest AI-driven checkout experience in the world, powering visual self-checkouts in high-traffic environments.
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