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VIVisioLab

Senior Demand Generation Manager(m/w/x)

Berlin, Osnabrück
Full-timeWith Home OfficeSenior
AI/ML

Building demand generation engines for AI-powered visual self-checkout systems in high-traffic retail. 3+ years B2B SaaS demand generation with Paid Social/Growth expertise required. Focus on cutting-edge AI checkout technology.

Requirements

  • 5+ years in marketing
  • ~3+ years in B2B SaaS demand generation
  • Proven experience building pipeline
  • Deep hands-on expertise
  • Paid Social / Paid Growth
  • ABM targeting specific companies
  • AI Tools / Building Agents
  • Data Analytics & Funnel Optimization
  • Builder mindset
  • Strong commercial intuition
  • Comfortable working internationally
  • Focus on revenue
  • Fluent in German and English

Tasks

  • Own Top-of-Funnel growth to create a qualified pipeline
  • Design and run demand generation engines
  • Take full ownership of all channels
  • Build and scale Account-Based Marketing for target accounts
  • Analyze the funnel from first touch to revenue
  • Collaborate with Sales and founders on ICPs, accounts, and messaging
  • Test bold ideas and quickly eliminate weak ones
  • Track MQLs, pipeline, CAC, and revenue impact
  • Focus on outcomes rather than activity
  • Ensure a predictable, scalable demand generation engine is operational
  • Establish trust between Sales and Marketing through high pipeline quality
  • Develop repeatable growth channels for Paid Social and ABM
  • Maintain transparency and measurability of TOFO performance tied to revenue
  • Prepare to step into a Head of Demand Generation role

Work Experience

  • 5 - 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • Paid Social
  • AI Tools
  • Data Analytics
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of VisioLab and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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