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DEdeskbird

Director of Demand Generation(m/w/x)

Berlin, München
Full-timeWith Home OfficeSenior

Scaling global demand engine for workplace tech SaaS, capturing and converting pipeline across core markets. 8-12+ years B2B SaaS demand generation experience required. Home office support, learning budget, generous annual leave.

Requirements

  • 8–12+ years B2B SaaS demand generation/growth
  • Owning pipeline targets
  • Managing multi-region/international demand gen teams
  • Strong background in performance marketing, lifecycle, ABM
  • Working closely with sales teams (mid-market/enterprise)
  • High ownership mentality (accountable for revenue)
  • Strong operator: build structure, process, discipline
  • Experience in PLG + sales-led hybrid motions
  • Building demand gen from unstructured starting point
  • Familiarity with European and US markets

Tasks

  • Design and scale the global demand engine
  • Generate, capture, and convert demand across core markets
  • Develop global pipeline generation strategy
  • Translate ARR targets into regional pipeline plans
  • Ensure balanced pipeline mix
  • Drive shift from paid dependency to diversified sources
  • Define and lead global demand generation strategy
  • Manage and coach regional Demand Gen Managers
  • Ensure clear regional campaign strategies
  • Foster strong local market understanding
  • Balance local autonomy with global consistency
  • Prevent regional teams from operating as silos
  • Oversee all central digital channels
  • Manage paid search, paid social, and website conversion
  • Develop lifecycle infrastructure
  • Define channel strategy and budget allocation
  • Promote experimentation and performance tracking
  • Challenge channel efficiency
  • Own the entire demand journey
  • Build and scale lifecycle marketing
  • Develop ABM programs for mid-market and enterprise
  • Create event and field marketing strategy with clear ROI
  • Ensure funnel integrity and conversion optimization
  • Align weekly with Sales leadership on pipeline
  • Partner with GTM Ops to define funnel stages
  • Track performance and identify bottlenecks
  • Improve pipeline velocity and efficiency
  • Ensure demand gen accountability to revenue outcomes
  • Hire, coach, and develop regional demand gen managers
  • Establish clear KPIs and operating cadence
  • Create a culture of ownership and accountability

Work Experience

  • 8 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Other Benefits

  • Home office support

Learning & Development

  • Learning & development budget

More Vacation Days

  • Generous annual leave

Additional Allowances

  • Joy budget
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of deskbird and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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