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DEdeskbird

Digital Marketing Lead(m/w/x)

Berlin, München
Full-timeWith Home OfficeSenior

Owning paid search and social programs for a fast-growing SaaS company. 5-8+ years B2B SaaS growth marketing expertise required. Annual company summit, home office support.

Requirements

  • 5-8+ years B2B SaaS growth/performance/lifecycle marketing
  • Deep expertise in paid search (expert level)
  • Deep expertise in paid social (LinkedIn preferred)
  • Proven experience building/scaling lifecycle programs
  • Proven experience building/scaling nurture flows
  • Proven experience building/scaling full-funnel digital systems
  • Strong analytical mindset
  • Understanding of funnel metrics
  • Understanding of attribution
  • Understanding of ROI
  • Hands-on operator, able to execute
  • High ownership
  • Accountable for pipeline
  • Curious and skeptical mindset
  • Constant testing, questioning, iterating
  • Experience in multi-region demand generation
  • Experience working closely with RevOps/GTM Ops
  • Familiarity with CRO
  • Familiarity with website optimization
  • Exposure to ABM
  • Exposure to mid-market/enterprise funnel dynamics

Tasks

  • Own paid search and social programs
  • Manage paid acquisition budgets and bidding
  • Optimize for pipeline quality and CAC
  • Analyze brand vs. non-brand dynamics
  • Design and implement lifecycle programs
  • Accelerate MQL to SQL conversion
  • Build email journeys and retargeting logic
  • Align messaging, timing, and content
  • Execute CRM campaigns and automation
  • Set up workflows and lead routing
  • Manage segmentation and list management
  • Ensure clean campaign tracking
  • Drive performance from click to pipeline
  • Improve conversion rates and lead quality
  • Run experiments on campaigns and creative
  • Test landing pages and nurture sequences
  • Scale successful experiments globally
  • Ensure proper tracking setup
  • Implement clean attribution logic
  • Analyze channel ROI and incremental gains
  • Provide scalable campaign structures
  • Share best practices for paid and lifecycle
  • Balance global consistency and local adaptation

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Paid search
  • Paid social
  • LinkedIn

Benefits

Team Events

  • Annual company summit

Informal Culture

  • Team collaboration opportunities

Modern Equipment

  • Home office support

Learning & Development

  • Learning and development budget

Other Benefits

  • Sponsored hub visits

More Vacation Days

  • Generous annual leave

Additional Allowances

  • Joy budget
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of deskbird and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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