Tourlane GmbH
Senior Data Analyst - Marketing and Commercial(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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OMOmio
Senior Data Analyst (Marketing focused)(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Data Science
Nejo AI Summary
Marketing attribution, LTV, and MMM model development for a global travel platform. 5-7 years in marketing analytics, econometrics, or performance analysis, with advanced SQL/Python/R skills required. Working with large-scale, dynamic global travel datasets.
Requirements
- Minimum 5-7 years in marketing analytics, econometrics, or performance analysis, ideally in large-scale digital/dynamic scale-up environments
- Advanced SQL and Python/R skills
- Experience with BI tools
- Strong statistical reasoning and data modelling expertise
- Ability to balance precision with business pragmatism
- Clear storytelling ability
- Ability to translate technical outputs into business implications
- Application of privacy-by-design principles
- Familiarity with GDPR/DMA constraints on measurement
- Hands-on experience with MMM frameworks and attribution modeling approaches
- Solid understanding of tracking ecosystems (GA4, MMPs, CDPs)
- Curiosity
- Collaborative mindset
- Intellectual rigor
- Seeking measurable impact and clarity
Tasks
- Develop, test, and refine attribution and LTV models
- Support MMM implementation
- Design MMM models
- Validate MMM models
- Analyze cost allocation for lifetime cost and efficiency
- Ensure accurate tracking with MarTech and data engineering
- Present insights influencing marketing budget and strategy
- Ensure GDPR/DMA compliance in tracking and reporting
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- SQL
- Python
- R
- MMM frameworks
- attribution models
- BI tools
- GA4
- MMPs
- CDPs
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Omio and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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OMOmio
Senior Data Analyst (Marketing focused)(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Data Science
Nejo AI Summary
Marketing attribution, LTV, and MMM model development for a global travel platform. 5-7 years in marketing analytics, econometrics, or performance analysis, with advanced SQL/Python/R skills required. Working with large-scale, dynamic global travel datasets.
Requirements
- Minimum 5-7 years in marketing analytics, econometrics, or performance analysis, ideally in large-scale digital/dynamic scale-up environments
- Advanced SQL and Python/R skills
- Experience with BI tools
- Strong statistical reasoning and data modelling expertise
- Ability to balance precision with business pragmatism
- Clear storytelling ability
- Ability to translate technical outputs into business implications
- Application of privacy-by-design principles
- Familiarity with GDPR/DMA constraints on measurement
- Hands-on experience with MMM frameworks and attribution modeling approaches
- Solid understanding of tracking ecosystems (GA4, MMPs, CDPs)
- Curiosity
- Collaborative mindset
- Intellectual rigor
- Seeking measurable impact and clarity
Tasks
- Develop, test, and refine attribution and LTV models
- Support MMM implementation
- Design MMM models
- Validate MMM models
- Analyze cost allocation for lifetime cost and efficiency
- Ensure accurate tracking with MarTech and data engineering
- Present insights influencing marketing budget and strategy
- Ensure GDPR/DMA compliance in tracking and reporting
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- SQL
- Python
- R
- MMM frameworks
- attribution models
- BI tools
- GA4
- MMPs
- CDPs
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Omio and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Omio
Industry
Transportation
Description
The company helps travellers compare and book transport options, tackling complex routing challenges to deliver reliable results.
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